Search engine optimizers often talk about keeping your site “fresh” as a strategy for getting improved rankings or maintaining your position in the SERPs. Naturally, it also pays to have a website that is based in the present, given that technology moves at light speed, and content that is two years old is about as up-to-date as a news magazine in a doctor’s office. Even without considering the search engines, if you have a site...
Posts Tagged ‘Content’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeContent Development: The Dark Shadow Of SEO Copywriting
SEO copywriting is a term that I don’t really care for all that much. It carries with it an essence of manipulation and misguided priorities. Most people overthink the SEO side of this phrase and forget about the most important aspect of content development, which is creating a good user experience. In the case of content development for SEO, you can have your cake and eat it too, as long as you keep the long...
How Long Should A Blog Post Be? Do Statistics Tell The Tale?
I wanted to share with you a recent article from one of my favorite blogs, ViperChill. ViperChill is all about viral marketing, but so much more. Its author, Glen Allsop, is just starting into his 20s and has already achieved more online than most of us dream of accomplishing in our entire careers. He recently returned from a hiatus from ViperChill and I — for one — am very happy to have his entries appear...
Make Your Existing Content Compelling
However great your product or competitive your prices, one of the hardest tasks associated with website upkeep is creating content that is compelling. Great content succeeds not only in winning over new visitors, but also keeps that traffic stalled on the page upon arrival. The only way to ensure that those visitors stick around is with compelling content that satisfies their original search query and holds their interest beyond the initial fact-finding mission. A new...
The Hidden Dangers of Duplicate Content – Is Your Site A Victim?
Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Although you may have kept this in mind and actively avoided duplicating content across your site, it is possible to have fallen victim to it without even realizing. If this is the case, your site will still be penalized for offering up the same chunk of content numerous times.
Are You Wise To Universal Search?
Two years ago, Google began its move away from siloed search to a universal search model. This new approach to information organization blended several types of content, pulling together news, images, video, blogs, books, and more to populate search results. The challenge for Google has been displaying all of these results on the page in a useful format, deciding upon relevance and where vertical search results should be positioned. If an obscure book or blog...
Content Strategies for Small Businesses
Whether user or editor generated, unique and insightful content is critical for small businesses to succeed online. Creating the right content engages the audience, helps define the position of a small business, and provides immediate value to potential customers.
New Ideas For Creating Optimized Content
Even the most creative of us suffer from writer’s block from time to time. If you’re charged with creating optimized content for your site but find the ideas just aren’t flowing as they used to, rest assured that there is light at the end of the tunnel. Running out of new ideas for interesting content is actually fairly common. The first few pieces you created may have been technically difficult as you struggled to develop...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe