As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I…
2 Comments »Posts Tagged ‘Content Network’
9 Tips for Organizing Your PPC Campaigns
Walshkc
May 27th, 2009
Tags : White PapersAlthough often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is faced with when managing a large PPC campaign is the need for clear organizational structure.…
1 Comment »Editor’s Picks: May 11-15, 2009
Andrey Milyan
May 15th, 2009
Tags : ArticlesGoogle Content Network. Many marketers have been burned advertising on the Content Network but as our contributors have repeatedly stated in the magazine, there are ways to make sure your Content Network campaigns perform. There is little doubt that it is…
1 Comment »Money Saving Pay-Per-Click Tips
Rebecca Appleton
March 3rd, 2009
Tags : Articles, Pay-Per-ClickThis month I’ve been thinking more and more about saving money and the opportunity to turn a necessity into an opportunity.
3 Comments »8 Lessons From 2008 To Help In 2009 (Part 2 of 2)
Rebecca Appleton
January 20th, 2009
Tags : Articles, Pay-Per-ClickIf 2008 taught us anything, it was the value of search engine marketing in a recession. While banks went broke and high street stores suffered dramatic falls in foot traffic, online sales flourished. In many ways the last 12 months…
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