Posts Tagged ‘Content’

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and a strong social media marketing plan.

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Editor’s Picks: April 13-17, 2009

Social media success. Lee Odden has a nice article on the steps to social media success. At the end of the day, marketing is marketing no matter the medium.

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Editor’s Picks: February 16-20, 2009

Promoting content with social media. This week there has been a number of great posts on writing quality content for social media. Darren Rowse has a nice article on writing for Twitter. The article discusses some key elements your tweet should have to get retweeted.

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Reputation Management With Article Marketing

The best way to convince someone we know what we’re talking about is not to shout harder and longer to drown out other viewpoints but to offer up our expertise freely and willingly, accepting that others may have a different take on the subject. Whatever your product, your industry or your particular field of expertise, a strategic article marketing campaign will not only establish your brand advocate as a thought leader in their field but...

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Editor’s Picks: January 12-16, 2009

Hope you all had a productive week. Here are some resources from this week you might have missed. Challenges of social media marketing. Not every piece of content or a widget designed to grab attention and links on the social media sites will succeed. However, if your campaigns fail again and again, it might be time to reconsider your approach. Todd Malicoat has a post out (sadly, a rare occasion these days) on some of...

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9 Article Marketing Sites To Try In 2009

If you’re experimenting with article marketing, or even planning to dip your toe in the water for the very first time, there are a raft of excellent article marketing web sites to try. With different functionality and very different audiences, it’s worth experimenting and trying as many different sites as possible to find the ones that best compliment your own particular brand of search engine optimization. Depending on your goals, you’ll find the sites below...

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(Possibly) The Greatest SEO Mistake Ever

SEO is a lot like life. You learn a lot as you go along and make a few mistakes along the way. Mistakes we make in life shape our path for years to come. The same is true of the optimization tactics we employ and their power to change the where, when and how a site is listed. Possibly one of the greatest mistakes made SEO wise is forgetting that the focus when optimizing a...

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Writing SEO Copy That Sells

There’s an old saying that goes ‘first impressions count’. If you’re a website owner, looking to optimize your site for search engines but dependent on your online presence for sales, there are two sets of first impressions to worry about and two audiences you must sell your site to.

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Using A Press Release As Part Of Your Search Engine Optimization Strategy

Writing a good press release is a lot like building a house made of Lego. You amass the favored blocks and then fit them together to construct something meaningful. The same ‘slot it and see’ approach is often used to shoehorn a digital marketing strategy into a search engine optimization campaign. The foundations of any PR built this way are shaky and result in an end product that is flimsy at best, and likely to...

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Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text

I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all three of these skill sets. Here are my top tips for creating and optimizing effective ad text.

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iClimber

iClimber provides Search Engine Marketing services that go above and beyond most companies. They specialize in natural search engine optimization, link building, content writing and pay-per-click advertising.

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Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.

How effective is your plan? Where will you turn to find out?

Click here to Subscribe