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Posts Tagged ‘Contextual Targeting’

Reconsidering The AdWords Content Network


Rebecca Appleton

July 1st, 2009

Tags : Articles

As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I…

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8 Lessons From 2008 To Help In 2009 (Part 2 of 2)


Rebecca Appleton

January 20th, 2009

Tags : Articles, Pay-Per-Click

If 2008 taught us anything, it was the value of search engine marketing in a recession. While banks went broke and high street stores suffered dramatic falls in foot traffic, online sales flourished. In many ways the last 12 months…

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