Not long ago I visited a website selling yurts and teepees and was immediately drawn to their photo slideshow located in the upper center of the home page. To learn more, I needed to scroll down to the content or locate a link to follow a task. Typically, the mere sight of Flash provokes a “warning, warning Will Robinson” like feeling in me because of past experiences with it. In this case, however, the product...
Posts Tagged ‘Conversion’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeTracking Sales Triggers With Conversion Attribution
Getting the Full Picture They say the human eye can only see a fraction the total light spectrum – and that’s just those sources identifiable with current technology. We live among these unseen radio and television waves, x-rays, solar rays, and various others, missing a huge portion of the true nature of everything around us. I have to say that I’ve felt the same way as I pour through the data collected my clients’ websites,...
PPC Conversion Landslide – Exploring a Slippery Slope
Is there ever a time when a paid search marketer can stop optimizing their campaigns and just sit back reaping the benefits of a previous job well done? This is a question I have asked myself many times over the past seven years. While managing PPC campaigns against various performance metrics including cost per action and conversion (e.g. visitor to action completion), I continually have discovered that if I am not actively adjusting bids, testing...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe