SEO copywriting is a term that I don’t really care for all that much. It carries with it an essence of manipulation and misguided priorities. Most people overthink the SEO side of this phrase and forget about the most important aspect of content development, which is creating a good user experience. In the case of content development for SEO, you can have your cake and eat it too, as long as you keep the long...
TAGS: Content, copywriting, SEO
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However great your product or competitive your prices, one of the hardest tasks associated with website upkeep is creating content that is compelling. Great content succeeds not only in winning over new visitors, but also keeps that traffic stalled on the page upon arrival. The only way to ensure that those visitors stick around is with compelling content that satisfies their original search query and holds their interest beyond the initial fact-finding mission. A new...
TAGS: Content, Content Optimization, copywriting
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Search engine marketers are always looking to capture a valuable and relevant click throughout their pay-per-click campaign. Here are five ways to help target those all-important searchers through compelling and effective ad copy. 1. Utilize Your Product’s Uniqueness – Most companies already know what sets them apart from their competitors. More than likely, your company has already completed hours of market research, so you should utilize this data in your ad copy. For example, if...
TAGS: Ad Copy, copywriting, Pay-Per-Click, PPC, PPC Management
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Even the most creative of us suffer from writer’s block from time to time. If you’re charged with creating optimized content for your site but find the ideas just aren’t flowing as they used to, rest assured that there is light at the end of the tunnel. Running out of new ideas for interesting content is actually fairly common. The first few pieces you created may have been technically difficult as you struggled to develop...
TAGS: Content, Content Optimization, copywriting, SEO
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Social media success. Lee Odden has a nice article on the steps to social media success. At the end of the day, marketing is marketing no matter the medium.
TAGS: Content, copywriting, Editor's Picks, PPC, Social Media
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If you’re already a pay-per-click advertiser, you will (hopefully) know the importance of writing good ad text. Knowing this and then being able to take an objective view of your current text is a big ask.
TAGS: copywriting, Keywords, Pay-Per-Click, PPC
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Hope you all had a productive week. Here are some resources from this week you might have missed. Challenges of social media marketing. Not every piece of content or a widget designed to grab attention and links on the social media sites will succeed. However, if your campaigns fail again and again, it might be time to reconsider your approach. Todd Malicoat has a post out (sadly, a rare occasion these days) on some of...
TAGS: AdWords, Book Reviews, Content, copywriting, Editor's Picks, Link Building, SEO, Social Media, Social Media Marketing
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I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all three of these skill sets. Here are my top tips for creating and optimizing effective ad text.
TAGS: Ad Optimization, Ad Text, Bolding Ad Text, Content, copywriting, CTR, DKI, Dynamic Keyword Insertion, SEM
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