However great your product or competitive your prices, one of the hardest tasks associated with website upkeep is creating content that is compelling. Great content succeeds not only in winning over new visitors, but also keeps that traffic stalled on…
No Comments »Posts Tagged ‘copywriting’
5 Tips For Creating Compelling PPC Ads
Chris Stiner
November 16th, 2009
Tags : ArticlesSearch engine marketers are always looking to capture a valuable and relevant click throughout their pay-per-click campaign. Here are five ways to help target those all-important searchers through compelling and effective ad copy.
1. Utilize Your Product’s Uniqueness – Most companies already…
2 Comments »New Ideas For Creating Optimized Content
Rebecca Appleton
May 26th, 2009
Tags : Articles, SEOEven the most creative of us suffer from writer’s block from time to time. If you’re charged with creating optimized content for your site but find the ideas just aren’t flowing as they used to, rest assured that there is…
5 Comments »Editor’s Picks: April 13-17, 2009
Andrey Milyan
April 17th, 2009
Tags : ArticlesSocial media success. Lee Odden has a nice article on the steps to social media success. At the end of the day, marketing is marketing no matter the medium.
No Comments »Write Better Pay-Per-Click Ad Text
Rebecca Appleton
April 7th, 2009
Tags : Articles, Pay-Per-ClickIf you’re already a pay-per-click advertiser, you will (hopefully) know the importance of writing good ad text. Knowing this and then being able to take an objective view of your current text is a big ask.
2 Comments »Editor’s Picks: January 12-16, 2009
Andrey Milyan
January 16th, 2009
Tags : ArticlesHope you all had a productive week. Here are some resources from this week you might have missed.
Challenges of social media marketing. Not every piece of content or a widget designed to grab attention and links on the social media sites…
1 Comment »Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text
David Rodnitzky
July 14th, 2008
Tags : Articles, Pay-Per-ClickI often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all…
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