Although it’s definitely a topic for each and every day, shopping cart abandonment tends to become more of a thorn in a retailer’s side during the holiday season. Given that this time of year can be a significant portion of your year-round sales figures, shoppers who fill up a cart only to abandon it before completing the transaction are a particularly visible group that can seriously affect your bottom line. How does one deal with...
Posts Tagged ‘e-commerce’
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
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Title: eComXpo – Online Location: Online Visit Conference: Click here Description: “The FREE Virtual Tradeshow and Job Fair For eCommerce And Affiliate Marketers. eComXpo is the leading virtual show for e-commerce and affiliate marketers that addresses the latest trends and issues in affiliate and search marketing for retailers, affiliates and networks. Benefit from expert insights on latest affiliate marketing tactics shared at the eComXpo July 2009 Show.” Date: July 8 to July 9,… This article...
Key Performance Indicators (KPIs) for Search Engine Marketing
Online marketing campaigns offer unmatched opportunities for tracking, measurement, and nearly instantaneous tweaking. However, in order to take full advantage of these powerful features, you need to understand what to measure and to track. To put it in marketing jargon, you need to know your key performance indicators, or KPIs. This white paper from Coremetrics will get you started on measuring the appropriate parameters and making the necessary changes to your online marketing campaigns. The...
and a strong social media marketing plan.
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