Social media audits. Since the social media landscape is changing so often, how frequently should you reassess your strategy? If you were targeting college students on Facebook a year ago, is that demographic still there or has it moved on somewhere else? Reviewing your goals and priorities is an important part of any branding campaign and it is just as applicable to social media. Jeremiah Owyang has an interesting post on the types and frequency...
Posts Tagged ‘Editor’s Picks’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeEditor’s Picks: July 13-17, 2009
How to get started blogging? Many of us realize the importance of blogging for online marketing but as with anything else, it is difficult to get started. So how do you get started? There is a nice post on ProBlogger this week on the first steps for new bloggers which answers this very question. Increasing landing page conversions. The upcoming issue of Search Marketing Standard will feature a great interview with Tim Ash on the...
Editor’s Picks: June 15-19, 2009
Strategic link building. Linking has been with us since the dawn of the Internet era. Links facilitate browsing, and without them searching would be close to impossible. Links are also vital in ranking, and most search marketers have focused on link building as a fundamental strategy in any SEO campaign. These days content link building is the strategy of choice, but it is certainly not the only one out there. Lee Odden, who has always...
Editor’s Picks: June 8-12, 2009
New technology adoption and your customers. Many new content distribution channels like RSS or Twitter have become second nature to a tech-savvy crowd – so much so that we often forget that there is a whole world of newspaper-reading, AOL-using potential customers out there. As Michael Gray recently noted in his post on RSS adoption issues, the adoption rates for new technologies drop off the cliff outside of the tech section. It is always a good...
Editor’s Picks: May 18-22, 2009
Juiceless links. Although all links are equal in the eyes of the user, some are more equal than others when it comes to SEO. By now it’s well understood that .edu, .gov and other authority sites are valuable sources of link juice and marketers are always concerned with the quality of those links. However, you need to evaluate such links carefully before you jump on the opportunity to acquire a few. At times these links...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe