Many advertisers run a pay-per-click (PPC) campaign with one goal in mind. They want to send as many visitors as possible to their website. It may feel like you are going against the grain if you set up a PPC campaign and you are not concerned with conversions or the quality of your traffic, but at times you may want to defy the common methodology. If you plan to make traffic your number-one goal, there...
Posts Tagged ‘Goals’
