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Posts Tagged ‘Google’

Google Is Still On Top But Has Local Passed The Tipping Point?


Frances Mary Krug

March 12th, 2010

Tags : Articles, Uncategorized

Two studies released this week combine to really bring to light a couple of aspects of the search market in 2010. One, Google is still on top. comScore’s February 2010 U.S. Search Engine Rankings report shows that, once again, Google…

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Google’s Got A Need For Speed


Magnus Nilsson

March 8th, 2010

Tags : Articles, Uncategorized

Speed will likely soon not only matter to users expecting real-time information, but to webmasters and SEOs alike that wish to rank well in the search results. In November last year, Google guru Matt Cutts revealed that page loading time…

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Google’s Click-to-Call Mobile Ads: A Lead Generation Direct Response Marketer’s Dream


Chris Stiner

February 8th, 2010

Tags : Articles, Uncategorized

A few weeks ago — Thursday, January 28th to be precise — Google released a mobile feature that allows marketers to add a click-to-call mobile paid search ad to their paid search campaigns. While paid search is nothing new to the…

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Take Advantage of Universal Search


Chris Stiner

January 11th, 2010

Tags : Articles

Two years ago Google introduced Universal Search, and the impact it has had on search engine results pages (SERPs) has been felt ever since. Universal Search displays product, video, image, local, paid, blog, news, book — and of course natural…

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Is The Reality of Google’s Nexus Compelling Or An Illusion?


Frances Mary Krug

January 8th, 2010

Tags : Articles, Uncategorized

This week’s announcement about the Nexus One superphone from Google brings up a new issue to consider — what exactly is a superphone? But before we consider this, what’s a nexus? The standard definition of “nexus” is “a means of…

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Editor’s Picks, October 26-30, 2009


Frances Mary Krug

October 30th, 2009

Tags : Articles, Uncategorized

The search engine wars intensified this week as further details on developments involving Twitter, Bing, and Google’s new Social Search feature became clear. To help you make sense of what these developments mean for those involved in search and SEO,…

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The Hidden Dangers of Duplicate Content – Is Your Site A Victim?


Rebecca Appleton

July 6th, 2009

Tags : Articles

Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Although you may have kept this in mind and actively avoided duplicating content across your site, it…

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Reconsidering The AdWords Content Network


Rebecca Appleton

July 1st, 2009

Tags : Articles

As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I…

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Are You Wise To Universal Search?


Rebecca Appleton

June 17th, 2009

Tags : Articles

Two years ago, Google began its move away from siloed search to a universal search model. This new approach to information organization blended several types of content, pulling together news, images, video, blogs, books, and more to populate search results.…

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The Advanced Guide to Improving Quality Score


Walshkc

May 27th, 2009

Tags : White Papers

In the current paid search market, the price you end up paying per click is no longer the same as your bid. With the introduction of Quality Score by Google (also adopted by Yahoo! and Microsoft), the waters have been…

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