Apologies to Lennon and McCartney for the beginning of that title, but I couldn’t think of anything other than that classic phrase when I was reading some posts today about how you can get in trouble with AdWords if you don’t follow the rules exactly and sometimes even if you do. Add that to the fact that Google is constantly tweaking things and it can be overwhelming to try to keep track of all the...
Posts Tagged ‘Google’
Is It Possible To Rank On Google's First Page In One Month?
Can you get a first page ranking on Google in one month? Sometimes. As a rule, you should never expect to see a brand new site in the top 10 of Google in less than a few months, or longer. Sometimes, however, it is possible to get the top spot in 30 days if all the conditions are right. There are no guarantees that your site will hold a high position for long, but it...
Google Is Still On Top But Has Local Passed The Tipping Point?
Two studies released this week combine to really bring to light a couple of aspects of the search market in 2010. One, Google is still on top. comScore’s February 2010 U.S. Search Engine Rankings report shows that, once again, Google holds top spot for the share of searches, with 65.5%. Yahoo! Sites is a relatively distant second at 16.8%, and Microsoft Sites third at 11.5%. The percentage change over January was minimal, with Google gaining...
Google's Got A Need For Speed
Speed will likely soon not only matter to users expecting real-time information, but to webmasters and SEOs alike that wish to rank well in the search results. In November last year, Google guru Matt Cutts revealed that page loading time is being discussed internally as a possible ranking factor for organic results. And as Google shortly after beta-launched functionality in Webmaster Tools to analyze page loading time, it seems to be only a matter of...
Google’s Click-to-Call Mobile Ads: A Lead Generation Direct Response Marketer's Dream
A few weeks ago — Thursday, January 28th to be precise — Google released a mobile feature that allows marketers to add a click-to-call mobile paid search ad to their paid search campaigns. While paid search is nothing new to the mobile world, the new feature of click-to-call has made it a much more accessible space to advertise in. This is an ideal setting for local businesses to advertise in, but it is also is...
Take Advantage of Universal Search
Two years ago Google introduced Universal Search, and the impact it has had on search engine results pages (SERPs) has been felt ever since. Universal Search displays product, video, image, local, paid, blog, news, book — and of course natural results — all on one page. While this has indeed enhanced the user’s experience, it has also clogged up the SERPs to the point where solid SEO rankings of 7, 8, or 9 are now...
Is The Reality of Google's Nexus Compelling Or An Illusion?
This week’s announcement about the Nexus One superphone from Google brings up a new issue to consider — what exactly is a superphone? But before we consider this, what’s a nexus? The standard definition of “nexus” is “a means of connection,” which certainly describes a phone, but I prefer to believe that Google was thinking of Star Trek (Generations movie) when they named their product, where the Nexus was the name of an energy ribbon...
The Hidden Dangers of Duplicate Content – Is Your Site A Victim?
Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Although you may have kept this in mind and actively avoided duplicating content across your site, it is possible to have fallen victim to it without even realizing. If this is the case, your site will still be penalized for offering up the same chunk of content numerous times.
Reconsidering The AdWords Content Network
As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I do this because time and time again the default search-and-content option delivers weak campaigns, poor conversion rates, and spiraling costs. However, this is also somewhat unfair, as a content campaign can actually add real value....
