A few weeks ago — Thursday, January 28th to be precise — Google released a mobile feature that allows marketers to add a click-to-call mobile paid search ad to their paid search campaigns. While paid search is nothing new to the…
No Comments »Posts Tagged ‘Google’
Take Advantage of Universal Search
Chris Stiner
January 11th, 2010
Tags : ArticlesTwo years ago Google introduced Universal Search, and the impact it has had on search engine results pages (SERPs) has been felt ever since. Universal Search displays product, video, image, local, paid, blog, news, book — and of course natural…
2 Comments »Is The Reality of Google’s Nexus Compelling Or An Illusion?
Frances Mary Krug
January 8th, 2010
Tags : Articles, UncategorizedThis week’s announcement about the Nexus One superphone from Google brings up a new issue to consider — what exactly is a superphone? But before we consider this, what’s a nexus? The standard definition of “nexus” is “a means of…
1 Comment »Editor’s Picks, October 26-30, 2009
Frances Mary Krug
October 30th, 2009
Tags : Articles, UncategorizedThe search engine wars intensified this week as further details on developments involving Twitter, Bing, and Google’s new Social Search feature became clear. To help you make sense of what these developments mean for those involved in search and SEO,…
No Comments »The Hidden Dangers of Duplicate Content – Is Your Site A Victim?
Rebecca Appleton
July 6th, 2009
Tags : ArticlesGoogle defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Although you may have kept this in mind and actively avoided duplicating content across your site, it…
1 Comment »Reconsidering The AdWords Content Network
Rebecca Appleton
July 1st, 2009
Tags : ArticlesAs a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I…
2 Comments »Are You Wise To Universal Search?
Rebecca Appleton
June 17th, 2009
Tags : ArticlesTwo years ago, Google began its move away from siloed search to a universal search model. This new approach to information organization blended several types of content, pulling together news, images, video, blogs, books, and more to populate search results.…
1 Comment »The Advanced Guide to Improving Quality Score
Walshkc
May 27th, 2009
Tags : White PapersIn the current paid search market, the price you end up paying per click is no longer the same as your bid. With the introduction of Quality Score by Google (also adopted by Yahoo! and Microsoft), the waters have been…
No Comments »The Importance of the Humble Sitemap
Rebecca Appleton
May 19th, 2009
Tags : Articles, SEOYou’d be forgiven for thinking that the internet is developing at the speed of light. If it’s not a Google innovation, a different type of web search or a hot new SEO technique, it’s a new theory, a new social…
2 Comments »Using Google Properties To Optimize Your Search Position
Rebecca Appleton
February 24th, 2009
Tags : Articles, SEOThe thing that I like best about Google is their constant flow of new applications, tools and development projects. From space and energy programs to virtual worlds and online hard drives, the search engine has an unrivaled willingness to try…
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