Two years ago, Google began its move away from siloed search to a universal search model. This new approach to information organization blended several types of content, pulling together news, images, video, blogs, books, and more to populate search results. The challenge for Google has been displaying all of these results on the page in a useful format, deciding upon relevance and where vertical search results should be positioned. If an obscure book or blog...
Posts Tagged ‘Google’
The Advanced Guide to Improving Quality Score
In the current paid search market, the price you end up paying per click is no longer the same as your bid. With the introduction of Quality Score by Google (also adopted by Yahoo! and Microsoft), the waters have been muddied significantly, with additional factors now impacting the final cost per click. Thus, it is crucial to understand those factors and how they can impact your bottom line. This white paper, developed by ClickEquations, delves...
The Importance of the Humble Sitemap
You’d be forgiven for thinking that the internet is developing at the speed of light. If it’s not a Google innovation, a different type of web search or a hot new SEO technique, it’s a new theory, a new social media site, a tool, a technique or a tip that promises to revolutionize the way that we search and rank information online. Amidst this race to be the first to discover the next ‘next big...
Using Google Properties To Optimize Your Search Position
The thing that I like best about Google is their constant flow of new applications, tools and development projects. From space and energy programs to virtual worlds and online hard drives, the search engine has an unrivaled willingness to try new things. That’s not to say they’re all a success and a few, such as its Twitter-esque Jaiku have been deemed a failure and closed down. Knol however is still going strong six months after...
Keeping Up With Changes to AdWords Quality Score Guidelines
As is their want, Google have made significant changes to their AdWords Quality Score algorithms recently. If you’re about to launch your seasonal advertising campaign, it’s worth brushing up on the new requirements to keep costs as low as possible during the festive period. Although a poor Quality Score doesn’t necessarily mean that your seasonal ads won’t show, it does mean that costs are higher than they need to be for each click, limiting your...
Who Will Get Google’s Vote for President?
Google has a lot of reasons to care about national politics: potential Department of Justice anti-trust litigation, net neutrality, H1-B visas for foreign workers, corporate tax rates, and so on. So it makes sense that Google would want to use their influence to push the election toward the candidates that will bolster their business objectives. In the last three years, Google has contributed over $185,000 to political candidates through their political action committee (PAC) called...
Google Buffs Browser Market With Chrome But Will It Succeed?
The dominant search and advertising company wouldn’t mind if you gave its chief rival, Microsoft, a little discomfort by trying out Google Chrome, a fast web browser that competes with Internet Explorer. Google’s effort at taking on a slice of the browser market proved a little hard to digest at first for privacy advocates. They complained about some of the terms of service for Google Chrome, a beta version of Google’s web browser for Windows...
Discussion: Worthy AdWords Alternatives
Advertising on Google may singlehandedly build your online business, but it can also be exceedingly expensive, frustrating, and unpredictable. As many advertisers have discovered the hard way, the competition on Google is fierce and the always-present chance of a Quality Score smackdown make putting all your eggs in the Google basket a risky strategy. Fortunately, the impressive success of cost-per-click (CPC) advertising on Google has spawned a slew of CPC alternatives waiting to take some...
Discussion: What a Link Can Tell a Search Engine
It is easy to forget that the link itself is not where the trust originates. A link is made up of two parts — a piece of code and, more importantly, a person with some sort of intent. Any given link can radiate signals that a search engine algorithm might find helpful, but these signals originate from the person who placed the link wherever the engine found it, along with that person’s intent when he...
