Not long ago I visited a website selling yurts and teepees and was immediately drawn to their photo slideshow located in the upper center of the home page. To learn more, I needed to scroll down to the content or locate a link to follow a task. Typically, the mere sight of Flash provokes a “warning, warning Will Robinson” like feeling in me because of past experiences with it. In this case, however, the product...
Posts Tagged ‘Image Optimization’
Can You Increase Web Sales With Image and Video Search?
Consumers are very visual creatures. Most of us prefer to see what we are buying before parting with our hard-earned dollars. Despite advances in image and video search technology and use, many website and e-commerce sites still do not apply this basic principle to their optimization efforts or link improved video and image files with enhanced conversion rates. Your site could be missing out on sales simply by overlooking the role of images and video,...
Considering Image Search Optimization
When we talk about SEO and optimizing a site, we’re normally talking about text-based optimization and the use of content in the form of the written word to increase positions and visibility in search engine results pages. However, if you’re a website owner or publisher with a particularly visual product (such as an art gallery, an architecture firm, or a clothes designer), this approach can leave you with the feeling that you’re selling yourself a...
Conduct Your Own SEO Site Audit – Part 3
This article is a part three of the three-part series on conducting your own SEO site audit. You can read part two here. Have Your Images Been Overlooked? No matter how large or small your site, you’ll have at least one or two images on show to your visitors. However, there is a lot more to including a photo on your site than simply uploading with a relevant caption. As a file based addition, an...
Writing SEO Copy That Sells
There’s an old saying that goes ‘first impressions count’. If you’re a website owner, looking to optimize your site for search engines but dependent on your online presence for sales, there are two sets of first impressions to worry about and two audiences you must sell your site to.
