Posts Tagged ‘In-House’

Outsourcing SEM – Finding the Perfect Agency

Are you thinking of outsourcing your search engine marketing (SEM)? Many businesses elect to outsource because they know that the use of experts can help increase traffic faster and achieve better search performance. The dilemma lies in knowing which firm to hire as an outside vendor. It’s an extremely important decision, because search is mission-critical and your selection affects the ability of your business to compete in today’s demanding business environment. Search is a vital...

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Hiring Your Own SEO

If, despite your best efforts, your website is not making the inroads you would hope in the search engine rankings, it may be time to consider recruiting an SEO to the team. Hiring a professional gives you the benefit of their expertise and will ease the workload of team members currently required to carry out SEO-related tasks that they may not be fully trained to do. However, the job of hiring an SEO is a...

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5 Reasons To Bring SMM Into The House

It has become a common practice among larger brands to outsource their social media marketing efforts to an outside agency. Although there are benefits to doing so, the trend itself is unsustainable, and as the great US economist Herbert Stein once remarked, “unsustainable trends tend to come to an end.” Here are a few reasons why you should consider bring your social media marketing (SMM) in-house: 1. No One Knows Your Product Like You Marketing...

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Discussion: In-House + Agency = Twice the SEO Power

Research indicates — and the author’s experience also suggests — that at least for the next few years, having both in-house specialists and a competent SEO firm assisting them may well be the best option for achieving lasting success. In his article, Chris Boggs provides ample evidence to backup this claim, using his company’s clients as examples. Has your company been outsourcing some or all of your search marketing efforts? Have you ever considered a...

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