Are you thinking of outsourcing your search engine marketing (SEM)? Many businesses elect to outsource because they know that the use of experts can help increase traffic faster and achieve better search performance. The dilemma lies in knowing which firm to hire as an outside vendor. It’s an extremely important decision, because search is mission-critical and your selection affects the ability of your business to compete in today’s demanding business environment. Search is a vital...
Posts Tagged ‘In-House’
Hiring Your Own SEO
If, despite your best efforts, your website is not making the inroads you would hope in the search engine rankings, it may be time to consider recruiting an SEO to the team. Hiring a professional gives you the benefit of their expertise and will ease the workload of team members currently required to carry out SEO-related tasks that they may not be fully trained to do. However, the job of hiring an SEO is a...
Discussion: In-House + Agency = Twice the SEO Power
Research indicates — and the author’s experience also suggests — that at least for the next few years, having both in-house specialists and a competent SEO firm assisting them may well be the best option for achieving lasting success. In his article, Chris Boggs provides ample evidence to backup this claim, using his company’s clients as examples. Has your company been outsourcing some or all of your search marketing efforts? Have you ever considered a...
