Posts Tagged ‘International’

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Digital Marketing For Analog Markets — PPC In An Emerging Market

[This article has been translated into Spanish and can be accessed here, if you would prefer to read it in that language] In late July of 2008, I was assigned the task of launching a SEM program for small and medium sized businesses in an emerging market. The SEM program included pay-per-click advertising on search engines using a fixed monthly budget. At that time, one study, commissioned by the Sales and Marketing Executives Association, showed...

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Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.

How effective is your plan? Where will you turn to find out?

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