Whether you are doing search engine optimization, social media optimization or running a pay-per-click campaign, the right keywords are the basis of any successful marketing effort. The two leaders in the field of keyword research have always been WordTracker and Keyword Discovery. Both are great tools and both are reasonably priced, especially if you're serious about search marketing. However, for smaller businesses that are just getting their toes wet in the waters of online advertising, a free, barebone solution might be the answer. Here are five free keyword research tools I find to be useful.
Posts Tagged ‘Keyword Research’
Editor’s Picks: June 15-19, 2009
Strategic link building. Linking has been with us since the dawn of the Internet era. Links facilitate browsing, and without them searching would be close to impossible. Links are also vital in ranking, and most search marketers have focused on link building as a fundamental strategy in any SEO campaign. These days content link building is the strategy of choice, but it is certainly not the only one out there. Lee Odden, who has always...
Editor’s Picks: May 18-22, 2009
Juiceless links. Although all links are equal in the eyes of the user, some are more equal than others when it comes to SEO. By now it’s well understood that .edu, .gov and other authority sites are valuable sources of link juice and marketers are always concerned with the quality of those links. However, you need to evaluate such links carefully before you jump on the opportunity to acquire a few. At times these links...
Panning for Keyword Gold
I think all marketers and business owners understand the value of keyword selection. Obviously, paid search is all about “buying keywords.” However, keyword selection plays an even more crucial and integral role to pay-per-click performance than many may fully comprehend. The significance of keyword selection integrates across many layers of pay-per-click performance including:
