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Posts Tagged ‘Keyword Selection’

Panning for Keyword Gold (continued)


Kevin Gold

July 31st, 2008

Tags : Articles, Pay-Per-Click

In my last post, I defined six ways why keyword selection is so important to the success of pay-per-click marketing. Today, I will finish with explaining the final three “ways” including:

  1. Setting performance tracking requirements
  2. Establishing competitive

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Panning for Keyword Gold


Kevin Gold

July 29th, 2008

Tags : Articles, Pay-Per-Click

I think all marketers and business owners understand the value of keyword selection. Obviously, paid search is all about “buying keywords.” However, keyword selection plays an even more crucial and integral role to pay-per-click performance than many may fully…

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