Keyword selection is the be-all and end-all of search engine marketing success. Get it right and you have a good chance of capturing more traffic by being seen for the most appropriate phrases. Get it wrong and no matter how…
2 Comments »Posts Tagged ‘Keywords’
Reconsidering The AdWords Content Network
Rebecca Appleton
July 1st, 2009
Tags : ArticlesAs a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I…
2 Comments »9 Tips for Organizing Your PPC Campaigns
Walshkc
May 27th, 2009
Tags : White PapersAlthough often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is faced with when managing a large PPC campaign is the need for clear organizational structure.…
1 Comment »Why Paid Search Campaigns Often Fall Short of their Volume Target
Walshkc
May 27th, 2009
Tags : White PapersPay-per-click (PPC) search marketing campaigns are arguably the most straightforward, at least when compared to search engine optimization or social media marketing. Nonetheless, there are still many intricacies and important details companies need to understand in order to run a…
1 Comment »Conduct Your Own SEO Site Audit – Part 2
Rebecca Appleton
May 5th, 2009
Tags : Articles, SEOThis article is a part two of the three-part series on conducting your own SEO site audit. You can read part one here.
Is Your Content Compelling?
Easily the most important of all on-page aspects, a site rich in compelling and unique…
1 Comment »Should You Include Keywords in Domain Names?
Rebecca Appleton
April 15th, 2009
Tags : Articles, SEOIncluding keywords in your domain name is the vanity plate of e-commerce. Businesses from coast to coast regularly agonize over whether or not to buy new domain names incorporating vital keywords.
8 Comments »Write Better Pay-Per-Click Ad Text
Rebecca Appleton
April 7th, 2009
Tags : Articles, Pay-Per-ClickIf you’re already a pay-per-click advertiser, you will (hopefully) know the importance of writing good ad text. Knowing this and then being able to take an objective view of your current text is a big ask.
2 Comments »The Importance of Keyword Choice In A Sluggish Economy
Rebecca Appleton
March 10th, 2009
Tags : Articles, Pay-Per-ClickFeeling the pinch? Along with appropriate ad text, keyword choice predetermines a lot about the success of a campaign and how expensive, or economical, it will grow to be.
3 Comments »Money Saving Pay-Per-Click Tips
Rebecca Appleton
March 3rd, 2009
Tags : Articles, Pay-Per-ClickThis month I’ve been thinking more and more about saving money and the opportunity to turn a necessity into an opportunity.
2 Comments »Think Global, Go Local
Rebecca Appleton
February 17th, 2009
Tags : Articles, Local SearchFor most of us, going online when we need to locate a specific product or particular service provider is second nature. Our knee jerk reaction is to log on and surf the offerings of the World Wide Web; ironic when…
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