Keyword selection is the be-all and end-all of search engine marketing success. Get it right and you have a good chance of capturing more traffic by being seen for the most appropriate phrases. Get it wrong and no matter how visible you are for your selected terms, you’ll never experience true online success. So simple. So complicated. Fortunately, there are many keyword research and keyword suggestion tools available online to help. Use them periodically to...
Posts Tagged ‘Keywords’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeReconsidering The AdWords Content Network
As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I do this because time and time again the default search-and-content option delivers weak campaigns, poor conversion rates, and spiraling costs. However, this is also somewhat unfair, as a content campaign can actually add real value....
9 Tips for Organizing Your PPC Campaigns
Although often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is faced with when managing a large PPC campaign is the need for clear organizational structure. Poorly organized accounts will almost certainly waste money while generating subpar-quality traffic to your website. This report, produced by Lyris, Inc., outlines nine surefire strategies for organizing PPC campaigns on Google AdWords (although most apply...
Why Paid Search Campaigns Often Fall Short of their Volume Target
Pay-per-click (PPC) search marketing campaigns are arguably the most straightforward, at least when compared to search engine optimization or social media marketing. Nonetheless, there are still many intricacies and important details companies need to understand in order to run a well-optimized and successful PPC campaign. One significant issue marketers face is that paid search campaigns often fall short of their volume targets. In this white paper, Marin Software examines some of the reasons that may...
Should You Include Keywords in Domain Names?
Including keywords in your domain name is the vanity plate of e-commerce. Businesses from coast to coast regularly agonize over whether or not to buy new domain names incorporating vital keywords.
Write Better Pay-Per-Click Ad Text
If you’re already a pay-per-click advertiser, you will (hopefully) know the importance of writing good ad text. Knowing this and then being able to take an objective view of your current text is a big ask.
The Importance of Keyword Choice In A Sluggish Economy
Feeling the pinch? Along with appropriate ad text, keyword choice predetermines a lot about the success of a campaign and how expensive, or economical, it will grow to be.
Money Saving Pay-Per-Click Tips
This month I’ve been thinking more and more about saving money and the opportunity to turn a necessity into an opportunity.
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe