One of the most overlooked aspects at the start of a new search engine optimization campaign is the value of conducting competitor research. Rather than constantly checking positions on the search results pages, competitor research means digging a little deeper…
6 Comments »Posts Tagged ‘Keywords’
8 Lessons From 2008 To Help In 2009 (Part 2 of 2)
Rebecca Appleton
January 20th, 2009
Tags : Articles, Pay-Per-ClickIf 2008 taught us anything, it was the value of search engine marketing in a recession. While banks went broke and high street stores suffered dramatic falls in foot traffic, online sales flourished. In many ways the last 12 months…
No Comments »8 Lessons From 2008 To Help In 2009 (Part 1 of 2)
Rebecca Appleton
January 12th, 2009
Tags : Articles, General SEMIf 2008 taught us anything, it was the value of search engine marketing in a recession. While banks went broke and high street stores suffered dramatic falls in foot traffic, online sales flourished. In many ways the last 12 months…
No Comments »Panning for Keyword Gold (continued)
Kevin Gold
July 31st, 2008
Tags : Articles, Pay-Per-ClickIn my last post, I defined six ways why keyword selection is so important to the success of pay-per-click marketing. Today, I will finish with explaining the final three “ways” including:
- Setting performance tracking requirements
- Establishing competitive parity
- Generating early buying stage exposures…
Panning for Keyword Gold
Kevin Gold
July 29th, 2008
Tags : Articles, Pay-Per-ClickI think all marketers and business owners understand the value of keyword selection. Obviously, paid search is all about “buying keywords.” However, keyword selection plays an even more crucial and integral role to pay-per-click performance than many may fully comprehend.…
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