Tweaking a poorly performing PPC campaign may get you thinking about revising keyword choice and match types, writing new advert text or implementing better targeting techniques. One of the first things it should do, however, is kick start a landing page optimization strategy. You may have the most appropriate keywords, be targeting the best possible traffic, with perfectly crafted advert copy, yet be losing conversion after conversion because your landing page is not up to scratch....
Posts Tagged ‘Landing Page’
Money Saving Pay-Per-Click Tips
This month I’ve been thinking more and more about saving money and the opportunity to turn a necessity into an opportunity.
