One of the primary components of a keyword’s quality score is its landing page. Second only to clickthrough rate, the landing page is an important factor in determining the quality score. However, landing pages are often overlooked by pay-per-click (PPC) advertisers. Advertisers tend to build their sites with several goals in mind, some of which may not always be in line with their PPC and quality score goals. As with many aspects of search engine...
Posts Tagged ‘Landing Page Optimization’
PPC Landing Page Optimization
Tweaking a poorly performing PPC campaign may get you thinking about revising keyword choice and match types, writing new advert text or implementing better targeting techniques. One of the first things it should do, however, is kick start a landing page optimization strategy. You may have the most appropriate keywords, be targeting the best possible traffic, with perfectly crafted advert copy, yet be losing conversion after conversion because your landing page is not up to scratch....
