One of the primary components of a keyword’s quality score is its landing page. Second only to clickthrough rate, the landing page is an important factor in determining the quality score. However, landing pages are often overlooked by pay-per-click (PPC)…
6 Comments »Posts Tagged ‘Landing Page Optimization’
PPC Landing Page Optimization
Rebecca Appleton
October 20th, 2009
Tags : ArticlesTweaking a poorly performing PPC campaign may get you thinking about revising keyword choice and match types, writing new advert text or implementing better targeting techniques. One of the first things it should do, however, is kick start a landing page…
6 Comments »
