A high bounce rate is a death knell for any website, as it means that much of your hard-won traffic is exiting at the landing page, without clicking through to any other page within the site. If you can’t retain your traffic, the likelihood of making a sale from the site is low. If the traffic exiting your site has reached unacceptable levels, it’s time to sit down and take action. The first place to...
Posts Tagged ‘Landing Pages’
Conversion Optimization from SMX Advanced Seattle
The most important think you need to know from this session is that Google’s Website Optimizer team is launching a contest (ends June 17th) called “Google Website Workout” where they’ll pick four businesses to improve their website’s ROI. They promise to give you their team of experts that will help you determine the page layout, headlines, images and text that will comprise your Website Optimizer test. Pretty cool, especially if you haven’t done any A/B...
