For people who use websites to generate leads, a part of the search marketing equation that often gets overlooked involves turning your leads into sales. If you’ve already set up your SEO and PPC campaigns, gotten them to work, and refined your site so you get the most leads, you still have to close the sale. One thing we have observed about leads that come by way of SEM is that they have a somewhat...
Posts Tagged ‘Lead Generation’
Google’s Click-to-Call Mobile Ads: A Lead Generation Direct Response Marketer's Dream
A few weeks ago — Thursday, January 28th to be precise — Google released a mobile feature that allows marketers to add a click-to-call mobile paid search ad to their paid search campaigns. While paid search is nothing new to the mobile world, the new feature of click-to-call has made it a much more accessible space to advertise in. This is an ideal setting for local businesses to advertise in, but it is also is...
Improving Lead Quality in B2B Search Marketing
Long before the Internet, leads were a primary source of customers for business-to-business firms. The emergence of search engine marketing as a powerful marketing channel has brought new possibilities to the old lead generation game, but also new challenges. Online campaigns can quickly boost the value of leads, but they may also hurt their quality. This white paper from Business.com deals with the issue of poor quality leads from B2B search engine marketing campaigns. The...
