A few weeks ago — Thursday, January 28th to be precise — Google released a mobile feature that allows marketers to add a click-to-call mobile paid search ad to their paid search campaigns. While paid search is nothing new to the…
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Improving Lead Quality in B2B Search Marketing
Walshkc
May 27th, 2009
Tags : White PapersLong before the Internet, leads were a primary source of customers for business-to-business firms. The emergence of search engine marketing as a powerful marketing channel has brought new possibilities to the old lead generation game, but also new challenges. Online…
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