One of the cornerstones of an off-page SEO campaign is building high-value links from authoritative websites. To maintain long-term, high-ranking organic listings in the search engines this is something that is an absolute must, and I tell my clients this every day. One of the best ways to connect with a good quality site is to develop an individualized plan for that site. But before you can do that, you first need to go through...
Posts Tagged ‘Link Building’
Are Too Many Links Damaging Your Search Position?
One of the constants in search engine optimization strategy is the need to build links. While other factors change and the search engines swap in and out different weightings for various elements, having a large number of good-quality links has stood the test of time. They serve as an indicator of a page’s relevance and of its standing in the search engines. Links are also the lifeblood of any successful site, acting like arteries pumping...
Editor's Picks, September 28 – October 2, 2009
I Link, Therefore I Am … It seems as if linking is on everyone’s mind this week. From bloggers sharing their own personal linking strategies to discussions of the future of linkbait, some of the best posts this week deal with this always-popular topic. Practical Guide to Finding Link Bait Inspiration — Ann Smarty weighs in with an informative post on tactics she uses to find inspiration for the kind of posts her experience tells...
Are You Using Directories In Your Link Building?
Most people agree that social media properties such as blogs and bookmarks are invaluable for search engine optimization link building efforts. In fact, it would be pretty difficult to build decent, high-traffic links without some sort of social media being drafted in. However, this enthusiasm for blogging and the like has come at the cost of directory submissions which were once a large part of an SEO’s inbound link arsenal. Directories as an online tool...
Cleaning Up Your Website's Link Architecture
Link architecture is one of those SEO techniques that falls under a number of different umbrellas. It has elements of technical optimization, thanks to its navigation functionality and ability to direct traffic flow through the site. It’s also part of content creation, since any good, optimized piece of content on a site undergoing search engine optimization work will naturally link through to other pages within the site. Or you could say that it sits under...
Editor’s Picks: June 15-19, 2009
Strategic link building. Linking has been with us since the dawn of the Internet era. Links facilitate browsing, and without them searching would be close to impossible. Links are also vital in ranking, and most search marketers have focused on link building as a fundamental strategy in any SEO campaign. These days content link building is the strategy of choice, but it is certainly not the only one out there. Lee Odden, who has always...
Editor’s Picks: May 18-22, 2009
Juiceless links. Although all links are equal in the eyes of the user, some are more equal than others when it comes to SEO. By now it’s well understood that .edu, .gov and other authority sites are valuable sources of link juice and marketers are always concerned with the quality of those links. However, you need to evaluate such links carefully before you jump on the opportunity to acquire a few. At times these links...
