Two studies released this week combine to really bring to light a couple of aspects of the search market in 2010. One, Google is still on top. comScore’s February 2010 U.S. Search Engine Rankings report shows that, once again, Google holds top spot for the share of searches, with 65.5%. Yahoo! Sites is a relatively distant second at 16.8%, and Microsoft Sites third at 11.5%. The percentage change over January was minimal, with Google gaining...
Posts Tagged ‘Local Search’
Optimized Local PPC Targeting
Local advertisers rely heavily on geo-targeting when it comes to pay-per-click (PPC) advertising. The groundwork of their marketing campaign is built on attaining local customers, but are they getting the most out of their efforts to maintain a strong local presence? To ensure you are reaching the entire local audience you are targeting, you must have at least two PPC campaigns set up — one targeted to the geographic area by IP address and another...
Did You Know That SMBs Don't Get Local Search?
How many times can one person come across a relatively successful small business and find, once again, that they have not even claimed their local business listing in the Google Local Business Center? Enough for me to lose count, that’s how many. If you are a search marketer and you deal with any business of any size, you know that one of first things you should do is gain control of this valuable online asset....
Are You Wise To Universal Search?
Two years ago, Google began its move away from siloed search to a universal search model. This new approach to information organization blended several types of content, pulling together news, images, video, blogs, books, and more to populate search results. The challenge for Google has been displaying all of these results on the page in a useful format, deciding upon relevance and where vertical search results should be positioned. If an obscure book or blog...
Using Google Properties To Optimize Your Search Position
The thing that I like best about Google is their constant flow of new applications, tools and development projects. From space and energy programs to virtual worlds and online hard drives, the search engine has an unrivaled willingness to try new things. That’s not to say they’re all a success and a few, such as its Twitter-esque Jaiku have been deemed a failure and closed down. Knol however is still going strong six months after...
