Two studies released this week combine to really bring to light a couple of aspects of the search market in 2010. One, Google is still on top. comScore’s February 2010 U.S. Search Engine Rankings report shows that, once again, Google…
No Comments »Posts Tagged ‘Local Search’
Optimized Local PPC Targeting
Chris Stiner
December 14th, 2009
Tags : Articles, Uncategorized
Local advertisers rely heavily on geo-targeting when it comes to pay-per-click (PPC) advertising. The groundwork of their marketing campaign is built on attaining local customers, but are they getting the most out of their efforts to maintain a strong local…
6 Comments »Did You Know That SMBs Don’t Get Local Search?
Frank Reed
July 14th, 2009
Tags : ArticlesHow many times can one person come across a relatively successful small business and find, once again, that they have not even claimed their local business listing in the Google Local Business Center? Enough for me to lose count, that’s…
2 Comments »Are You Wise To Universal Search?
Rebecca Appleton
June 17th, 2009
Tags : ArticlesTwo years ago, Google began its move away from siloed search to a universal search model. This new approach to information organization blended several types of content, pulling together news, images, video, blogs, books, and more to populate search results.…
1 Comment »Editor’s Picks: April 20-24, 2009
Andrey Milyan
April 24th, 2009
Tags : ArticlesPromoting content on Twitter. With the popularity of Twitter growing by the hour, it is important to start considering some of the ways to push your content on Twitter. Just like “digg it” and “stumble it” buttons made it easier for…
No Comments »Using Google Properties To Optimize Your Search Position
Rebecca Appleton
February 24th, 2009
Tags : Articles, SEOThe thing that I like best about Google is their constant flow of new applications, tools and development projects. From space and energy programs to virtual worlds and online hard drives, the search engine has an unrivaled willingness to try…
6 Comments »Think Global, Go Local
Rebecca Appleton
February 17th, 2009
Tags : Articles, Local SearchFor most of us, going online when we need to locate a specific product or particular service provider is second nature. Our knee jerk reaction is to log on and surf the offerings of the World Wide Web; ironic when…
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