This is Part 2 of our interview with Cindy Krum of Rank-Mobile, LLC from the pages of Search Marketing Standard magazine (Summer 09 issue). Part 1 is in an earlier post. ======================================================== SMS: Is the .mobi domain extension completely a dead issue with the iPhone and the “one web” approach gaining traction? Cindy: The dot-mobi domain was conceived to help companies who wanted people to be able to reach very limited versions of their site...
Posts Tagged ‘Mobile’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeMobile Marketing Maven: An Interview With Cindy Krum (Part 1 of 3)
With mobile marketing such a hot topic, we have opened the Search Marketing Standard magazine vault to bring out one of our most popular interviews to date — Cindy Krum of Rank-Mobile, LLC talking about the future of mobile. The interview is from our Summer 09 issue and not only is it interesting in its own right, but evaluating Cindy’s comments in light of the enormous changes in the mobile sphere since the interview was...
Embracing New Pay-Per-Click Media Formats
If there is one thing that defines pay-per-click advertising’s coming of age, it is the advent of new media formats and the progression of multimedia advertising through a single search engine interface. Now more than ever as we closely scrutinize spend and return and ponder ways to gain a low cost competitive advantage while delivering our products to new audiences, these new advertising formats may hold the key to greater brand penetration. More importantly, they...
Discussion: Mobile SEO Essentials
There is still a lot that’s not known about mobile SEO and there is still a lot to be learned. Nonetheless, a mobile search engine optimization should be part of your mobile search marketing strategy. In his article, Bryson Meunier has outlined the essentials of a mobile SEO strategy, including on-site optimization, link building and analytics. It is time for you to go mobile and prosper, but remember — the mobile game changes often. To...
Discussion: Considering Going Mobile?
Many businesses, and even some mobile industry professionals, think that simply ensuring full-sized websites are stripped down of graphics and formatted into a single column for easier viewing on a mobile device is enough to create a satisfying mobile web experience. While this is certainly a step in the right direction, it is not nearly enough. There is much more to the mobile web than making your existing website tiny. You must define your mobile...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe