Much has been said about the benefits of faceted navigation in e-commerce. Less has been said about the search marketing ramifications — most recently touched upon over here by Rand Fishkin at SEOmoz. Many of the “big boys” have already rolled out their facet implementations. This includes such familiar brands as Home Depot, B&H Photo/Video, and J&R. NewEgg was one of the earliest to implement this advance. With good reason. Users don’t enjoy navigating through...
Posts Tagged ‘Navigation’
Conduct Your Own SEO Site Audit – Part 1
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- by Rebecca Appleton in Organic
Improving user interaction and the user experience will ultimately improve your search engine rankings. A primary concern of any search engine is the accuracy of its search results. If they send a user off to your website, will that user be happy to land there? Will your site answer their query? If so, they’ll happy go back to that search engine, safe in the knowledge that it can direct them to useful, relevant sites. If...
We're Finally Fully Caffeinated By Google
Yesterday’s announcement by Google that the Caffeine update is finally complete...
Social Networking
I Like The Facebook Button, But Will SEO?
Just recently Facebook implemented a web-wide “like” button that has raised...
Blog
Very Little Useful Content Ahead
I’m sure you’ve all seen how Google has turned itself into Topeka, Kansas today...
SEO
Are You Sitting On An SEO Gold Mine?
Want to improve your bottom line without spending any extra money on SEO? In...
