Having a background working with a traditional online directory company, I have had the opportunity to interview countless small business advertisers regarding their digital marketing needs. The one question that I ask advertisers to determine their product needs is, “How do you know if your current advertising is working?” More often than not I get blank stares, sheepish looks, or general puzzlement. My intent here is not publicly humiliate small business advertisers, but to address...
Posts Tagged ‘Online Marketing’
The Mastermind Group Approach To Online Marketing
My six weeks on the road from the Marketer’s Cruise to Affiliate Summit to chilling out with Master Super-Guru Frank Kern’s disciples got me one good thing, in addition to the great contacts. It got me into a top mastermind group. Over the course of the three days I was there with a group of top Internet marketers, I was able to find a couple of guys (Ron and Jack) that I seemed to connect...
The BuyerSphere Project (Online Buying Behavior) PDF Now Available Free
In our Winter 2009/2010 issue, the cover story was titled “Risky Business: A Tour Through The BuyerSphere Project,” a presentation of Enquiro’s BuyerSphere Project, an ongoing study in online behavior and buying trends, by its president and popular conference speaker Gord Hotchkiss. Gord’s article focused on the back story of the project — what led the folks at Enquiro to decide to undertake the study of B2B buyer behavior. The research came about largely as...
ad:tech – San Francisco
Title: ad:tech – San Francisco Location: San Francisco, CA Visit Conference: Click here Description: “Brands, agencies, publishers and service providers come together to share, network, learn and do business. … Fewer Panels. More Case Studies! Whether you’re in a session about the hottest smart phone apps or building a better media plan, ad:tech San Francisco provides the strategic perspective and tactical detail that today’s multi-disciplinary executives need for success. It’s a new world. Don’t get...
ad:tech – Sydney
Title: ad:tech – Sydney Location: Sydney, Australia Visit Conference: Click here Description: “ad:tech is the leading event in Australia and New Zealand focusing on all aspects of digital marketing and advertising. We provide valuable learning and relationship building opportunities for marketers, agencies, publishers & vendors, irrespective of whether you’re from a large or small organisation.” Date: March 16, 2010 to March 17, 2010
Search Engine Strategies & Online Marketing Summit
Title: Search Engine Strategies & Online Marketing Summit Location: San Diego Visit Conference: Click here Description: Search Engine Strategies is collaborating with the Online Marketing Summit to enable attendees to network and learn how to execute on the best practices in Online Marketing without the distraction of an Exhibit Floor and vendor sales pitches. Events include hands-on workshops, onsite usability and SEO labs, thought-leadership presentations, and peer-to-peer collaboration. Date: February 22, 2010 to February 25,...
Dear Mr. SMB – Internet Marketing Is Not Free
I have recently been hearing a lot of grousing about the Internet and the services tied to it. It’s not the, “Well, my Internet connection was down so I’m ticked off” kind of talk, either. In a way, I wish it were. No, it’s worse than that. It’s a continuing mantra that comes from the SMB (small and medium business) space about how they know they need to be more active in their Internet marketing...
