I recently ran into a service that Google offers to all of its AdWords customers, and it caught me by surprise at how lackluster the results were. The service is an AdWords optimization plan, but what I was looking at was anything but optimized. I believe there were good intentions with the plan, but it was so far off the mark that I could hardly pull any positive data from it to incorporate into the...
Posts Tagged ‘Optimization’
PPC Landing Page Optimization
Tweaking a poorly performing PPC campaign may get you thinking about revising keyword choice and match types, writing new advert text or implementing better targeting techniques. One of the first things it should do, however, is kick start a landing page optimization strategy. You may have the most appropriate keywords, be targeting the best possible traffic, with perfectly crafted advert copy, yet be losing conversion after conversion because your landing page is not up to scratch....
Considering Image Search Optimization
When we talk about SEO and optimizing a site, we’re normally talking about text-based optimization and the use of content in the form of the written word to increase positions and visibility in search engine results pages. However, if you’re a website owner or publisher with a particularly visual product (such as an art gallery, an architecture firm, or a clothes designer), this approach can leave you with the feeling that you’re selling yourself a...
Conduct Your Own SEO Site Audit – Part 3
This article is a part three of the three-part series on conducting your own SEO site audit. You can read part two here. Have Your Images Been Overlooked? No matter how large or small your site, you’ll have at least one or two images on show to your visitors. However, there is a lot more to including a photo on your site than simply uploading with a relevant caption. As a file based addition, an...
