I recently ran into a service that Google offers to all of its AdWords customers, and it caught me by surprise at how lackluster the results were. The service is an AdWords optimization plan, but what I was looking at…
1 Comment »Posts Tagged ‘Optimization’
PPC Landing Page Optimization
Rebecca Appleton
October 20th, 2009
Tags : ArticlesTweaking a poorly performing PPC campaign may get you thinking about revising keyword choice and match types, writing new advert text or implementing better targeting techniques. One of the first things it should do, however, is kick start a landing page…
6 Comments »Considering Image Search Optimization
Rebecca Appleton
June 24th, 2009
Tags : ArticlesWhen we talk about SEO and optimizing a site, we’re normally talking about text-based optimization and the use of content in the form of the written word to increase positions and visibility in search engine results pages. However, if you’re…
1 Comment »Conduct Your Own SEO Site Audit – Part 3
Rebecca Appleton
May 13th, 2009
Tags : Articles, SEOThis article is a part three of the three-part series on conducting your own SEO site audit. You can read part two here.
Have Your Images Been Overlooked? No matter how large or small your site, you’ll have at least one…
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