It has become a common practice among larger brands to outsource their social media marketing efforts to an outside agency. Although there are benefits to doing so, the trend itself is unsustainable, and as the great US economist Herbert Stein once remarked, “unsustainable trends tend to come to an end.” Here are a few reasons why you should consider bring your social media marketing (SMM) in-house: 1. No One Knows Your Product Like You Marketing...

