Are you thinking of outsourcing your search engine marketing (SEM)? Many businesses elect to outsource because they know that the use of experts can help increase traffic faster and achieve better search performance. The dilemma lies in knowing which firm to hire as an outside vendor. It’s an extremely important decision, because search is mission-critical and your selection affects the ability of your business to compete in today’s demanding business environment. Search is a vital...
Posts Tagged ‘paid search’
Help! I Need Somebody … For My AdWords Questions
Apologies to Lennon and McCartney for the beginning of that title, but I couldn’t think of anything other than that classic phrase when I was reading some posts today about how you can get in trouble with AdWords if you don’t follow the rules exactly and sometimes even if you do. Add that to the fact that Google is constantly tweaking things and it can be overwhelming to try to keep track of all the...
PPC Summit – Chicago
Title: PPC Summit Location: Chicago, IL Visit Conference: Click here Description: Pre-register now and save $400, discount ends October 15! Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines! PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money,...
B2B Search Marketing Strategy Guide: Advice From the Pros
Search engine marketing has proven itself time and again as a reliable and profitable marketing channel. In terms of ROI and the control it offers to business of all sizes, search engine marketing stand in a category of its own. In this report, Business.com offers some of the battle-tested B2B search marketing strategies collected via a survey of 144 search marketing agencies. The scope of this white paper encompasses both paid search advertising and search...
Why Paid Search Campaigns Often Fall Short of their Volume Target
Pay-per-click (PPC) search marketing campaigns are arguably the most straightforward, at least when compared to search engine optimization or social media marketing. Nonetheless, there are still many intricacies and important details companies need to understand in order to run a well-optimized and successful PPC campaign. One significant issue marketers face is that paid search campaigns often fall short of their volume targets. In this white paper, Marin Software examines some of the reasons that may...
The Advanced Guide to Improving Quality Score
In the current paid search market, the price you end up paying per click is no longer the same as your bid. With the introduction of Quality Score by Google (also adopted by Yahoo! and Microsoft), the waters have been muddied significantly, with additional factors now impacting the final cost per click. Thus, it is crucial to understand those factors and how they can impact your bottom line. This white paper, developed by ClickEquations, delves...
SMX Mexico
Title: SMX Mexico Location: Mexico City Visit Conference: Click here Description: “Search Marketing Expo aterriza en Ciudad de México para celebrar el primer SMX México en noviembre de 2009. Los buscadores son para millones de usuarios en todo el mundo la puerta de acceso a internet más importante y el marketing en buscadores la herramienta más rentable y precisa para miles de empresas que quieren convertirlos en potenciales clientes.” Date: November 11,… To continue reading,...
SMX East
Title: SMX East Location: New York City Visit Conference: Click here Description: “Mark your calendars now for Search Marketing Expo – SMX East in New York City, October 5-7, 2009. This is your chance to attend the conference voted the top conference in search marketing by a margin of 3 to 1 over all other search marketing events combined.Get three days of sessions, keynotes, networking activities, special educational presentations and meals for which SMX events...
PPC Summit – LA
Title: PPC Summit Location: Los Angeles, CA Visit Conference: Click here Description: “Make More Money with Pay Per Click (PPC) - >>>> BIG REGISTRATION SAVINGS: Save 10% with code: SMS10 <<< Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines” Date: September 23 to September 24,… To continue reading, subscribe now.Already a premium subscriber? Log in or subscribe to...
