Is there ever a time when a paid search marketer can stop optimizing their campaigns and just sit back reaping the benefits of a previous job well done? This is a question I have asked myself many times over the past seven years. While managing PPC campaigns against various performance metrics including cost per action and conversion (e.g. visitor to action completion), I continually have discovered that if I am not actively adjusting bids, testing...
Posts Tagged ‘paid search’
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Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe