You may have already experimented with pay-per-click (PPC) advertising, where you buy ads that show up on Google search results and hope that searchers click them, visit your site, and buy your product or service. There is another facet to…
No Comments »Posts Tagged ‘Pay-Per-Click’
Optimizing PPC Campaigns For Traffic
Chris Stiner
December 7th, 2009
Tags : ArticlesMany advertisers run a pay-per-click (PPC) campaign with one goal in mind. They want to send as many visitors as possible to their website. It may feel like you are going against the grain if you set up a PPC…
No Comments »How To Optimize A PPC Campaign For TV
Chris Stiner
November 23rd, 2009
Tags : Articles, UncategorizedAnyone running a TV campaign, particularly a direct-response TV campaign, should always optimize their pay-per-click campaign (PPC) for the drive to web that TV ads provide. Very large spikes in web traffic can occur during and after a TV spot,…
No Comments »5 Tips For Creating Compelling PPC Ads
Chris Stiner
November 16th, 2009
Tags : ArticlesSearch engine marketers are always looking to capture a valuable and relevant click throughout their pay-per-click campaign. Here are five ways to help target those all-important searchers through compelling and effective ad copy.
1. Utilize Your Product’s Uniqueness – Most companies already…
2 Comments »PPC Lessons From Tough Times: Preparing To Turn The Corner
lindsey
August 19th, 2009
Tags : WebinarsYou missed the live event but you can still watch the recoded webinar! Discover how Hello Direct has maintained their search program performance despite massively reduced budgets. Plus uncover how they are preparing for the future using Coremetrics Search.
As leading…
No Comments »Upcoming Webinar: PPC Lessons From Tough Times
Andrey Milyan
June 16th, 2009
Tags : ArticlesIt is my pleasure to announce the first in what is set to become an ongoing series of webinars on a variety of search engine marketing topics. The upcoming event is titled the PPC Lessons From Tough Times: Preparing To…
No Comments »9 Tips for Organizing Your PPC Campaigns
Walshkc
May 27th, 2009
Tags : White PapersAlthough often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is faced with when managing a large PPC campaign is the need for clear organizational structure.…
1 Comment »Why Paid Search Campaigns Often Fall Short of their Volume Target
Walshkc
May 27th, 2009
Tags : White PapersPay-per-click (PPC) search marketing campaigns are arguably the most straightforward, at least when compared to search engine optimization or social media marketing. Nonetheless, there are still many intricacies and important details companies need to understand in order to run a…
1 Comment »Editor’s Picks: April 20-24, 2009
Andrey Milyan
April 24th, 2009
Tags : ArticlesPromoting content on Twitter. With the popularity of Twitter growing by the hour, it is important to start considering some of the ways to push your content on Twitter. Just like “digg it” and “stumble it” buttons made it easier for…
No Comments »Write Better Pay-Per-Click Ad Text
Rebecca Appleton
April 7th, 2009
Tags : Articles, Pay-Per-ClickIf you’re already a pay-per-click advertiser, you will (hopefully) know the importance of writing good ad text. Knowing this and then being able to take an objective view of your current text is a big ask.
2 Comments »
