Are you thinking of outsourcing your search engine marketing (SEM)? Many businesses elect to outsource because they know that the use of experts can help increase traffic faster and achieve better search performance. The dilemma lies in knowing which firm to hire as an outside vendor. It’s an extremely important decision, because search is mission-critical and your selection affects the ability of your business to compete in today’s demanding business environment. Search is a vital...
Posts Tagged ‘Pay-Per-Click’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribePPC For Affiliate Websites – Challenges And Opportunities
Pay-per-click (PPC) marketing has been a graveyard for a lot of affiliate marketing programs. In many cases, ambitious amateurs with a dream and a high credit limit have found that a lack of in-depth knowledge about Google Adwords, MSN (Bing) adCenter, or Yahoo Search Marketing led to a lot of click charges but few sales. However, there are a lot of savvy PPC practitioners in the world of affiliate sales, and some new products on...
Tooling Up For Success With PPC Arbitrage
You may have already experimented with pay-per-click (PPC) advertising, where you buy ads that show up on Google search results and hope that searchers click them, visit your site, and buy your product or service. There is another facet to PPC which involves affiliate marketing, but it can be a little difficult to explain to a friend or family member what you do for a living. “Well, I buy ads on the side of Google...
Optimizing PPC Campaigns For Traffic
Many advertisers run a pay-per-click (PPC) campaign with one goal in mind. They want to send as many visitors as possible to their website. It may feel like you are going against the grain if you set up a PPC campaign and you are not concerned with conversions or the quality of your traffic, but at times you may want to defy the common methodology. If you plan to make traffic your number-one goal, there...
How To Optimize A PPC Campaign For TV
Anyone running a TV campaign, particularly a direct-response TV campaign, should always optimize their pay-per-click campaign (PPC) for the drive to web that TV ads provide. Very large spikes in web traffic can occur during and after a TV spot, and a consumer who has seen the TV spot and then searches for the product or service, is generally further along in the buying cycle and a much more qualified lead. One of the best...
PPC Lessons From Tough Times: Preparing To Turn The Corner
You missed the live event but you can still watch the recoded webinar! Discover how Hello Direct has maintained their search program performance despite massively reduced budgets. Plus uncover how they are preparing for the future using Coremetrics Search. As leading market indicators show early signs of recovery, smart businesses are gearing up to turn the corner with lean, yet productive paid search campaigns. To excel in this environment, you must leverage the best available...
Upcoming Webinar: PPC Lessons From Tough Times
It is my pleasure to announce the first in what is set to become an ongoing series of webinars on a variety of search engine marketing topics. The upcoming event is titled the PPC Lessons From Tough Times: Preparing To Turn The Corner and has been developed jointly with Coremetrics, one of the leading companies in online marketing and business optimization. The event will take place on June 23, 2009 at 1:00 PM EST (10:00...
9 Tips for Organizing Your PPC Campaigns
Although often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is faced with when managing a large PPC campaign is the need for clear organizational structure. Poorly organized accounts will almost certainly waste money while generating subpar-quality traffic to your website. This report, produced by Lyris, Inc., outlines nine surefire strategies for organizing PPC campaigns on Google AdWords (although most apply...
Why Paid Search Campaigns Often Fall Short of their Volume Target
Pay-per-click (PPC) search marketing campaigns are arguably the most straightforward, at least when compared to search engine optimization or social media marketing. Nonetheless, there are still many intricacies and important details companies need to understand in order to run a well-optimized and successful PPC campaign. One significant issue marketers face is that paid search campaigns often fall short of their volume targets. In this white paper, Marin Software examines some of the reasons that may...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe