Posts Tagged: Pay-Per-Click

How To Optimize A PPC Campaign For TV

Anyone running a TV campaign, particularly a direct-response TV campaign, should always optimize their pay-per-click campaign (PPC) for the drive to web that TV ads…

9 Tips for Organizing Your PPC Campaigns

Although often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is…