Promoting content on Twitter. With the popularity of Twitter growing by the hour, it is important to start considering some of the ways to push your content on Twitter. Just like “digg it” and “stumble it” buttons made it easier for your readers to submit content to these popular social media sites, it might be time to add that “retweet” button as well. Ann Smarty does a great job of listing all the different ways...
Posts Tagged ‘Pay-Per-Click’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeWrite Better Pay-Per-Click Ad Text
If you’re already a pay-per-click advertiser, you will (hopefully) know the importance of writing good ad text. Knowing this and then being able to take an objective view of your current text is a big ask.
Webrageous Studios
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Pay-Per-Click Preparation For Holiday Sales
The build up to the Christmas holidays heralds the start of the busiest part of the year for most US businesses shipping to North America and Europe. With just four weeks left to purchase gifts, stock up on food and drink and make plans for New Year, there’s no better time to make the most of your paid search campaign by injecting a little seasonal flair. Whatever you sell on your site, the holiday period...
Keeping Up With Changes to AdWords Quality Score Guidelines
As is their want, Google have made significant changes to their AdWords Quality Score algorithms recently. If you’re about to launch your seasonal advertising campaign, it’s worth brushing up on the new requirements to keep costs as low as possible during the festive period. Although a poor Quality Score doesn’t necessarily mean that your seasonal ads won’t show, it does mean that costs are higher than they need to be for each click, limiting your...
Discussion: Shift of the Big Three
Over the last two years, doctors, attorneys, and contractors (referred to as the “Big 3” in this article) have stepped up their movement away from some forms of traditional marketing and are now shifting into Internet marketing and lead generation. They are quickly learning the ins and outs of this new medium, including running aggressive SEO and PPC strategies in-house or through SEM agencies, as they bring more dollars online to drive advertising ROI and...
Panning for Keyword Gold (continued)
In my last post, I defined six ways why keyword selection is so important to the success of pay-per-click marketing. Today, I will finish with explaining the final three “ways” including: Setting performance tracking requirements Establishing competitive parity Generating early buying stage exposures (branding)
Panning for Keyword Gold
I think all marketers and business owners understand the value of keyword selection. Obviously, paid search is all about “buying keywords.” However, keyword selection plays an even more crucial and integral role to pay-per-click performance than many may fully comprehend. The significance of keyword selection integrates across many layers of pay-per-click performance including:
Is Quality Score Recession-Proof?
Back in 2006, when Google announced the “Quality Score” initiative, Google’s advertising revenue growth seemed unstoppable. Penalizing a few rogue advertisers (‘rogue’ being mainly defined as affiliates, made for AdSense sites, or incentivized marketers) might lose Google a few dollars in the short term, but those dollars would quickly be replaced by the hordes of new advertisers rushing to give their marketing budgets to the Google juggernaut. Since the initial Quality Score launch, Google has...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe