Came across this interesting and useful new site the other day and wanted to share it with you in the event that you aren’t aware of it. It’s called “Ask the PPC Experts” and is a place where anyone can…
No Comments »Posts Tagged ‘PPC’
Yahoo! Search Platform Continues To Grow
Chris Stiner
February 24th, 2010
Tags : Articles, UncategorizedTwo weeks ago on, February 10th, Yahoo released two new search marketing products. Both products were unveiled to show the search market that even with the Yahoo-Microsoft ad partnership deal in place, Yahoo will continue to evolve and innovate in the…
No Comments »You Ain’t Seen Nothing Yet With Paid Search
Frances Mary Krug
February 19th, 2010
Tags : Articles, UncategorizedAs the Google SERPs have changed and mutated through the last few months in particular, I’ve begun to wonder what’s going to happen to the good old paid search ads? For years, we’ve been saying things like “paid search ads,…
No Comments »Take Google’s AdWords Recommendations With A Grain Of Salt
Chris Stiner
February 17th, 2010
Tags : Articles, UncategorizedI recently ran into a service that Google offers to all of its AdWords customers, and it caught me by surprise at how lackluster the results were. The service is an AdWords optimization plan, but what I was looking at…
1 Comment »Google’s Click-to-Call Mobile Ads: A Lead Generation Direct Response Marketer’s Dream
Chris Stiner
February 8th, 2010
Tags : Articles, UncategorizedA few weeks ago — Thursday, January 28th to be precise — Google released a mobile feature that allows marketers to add a click-to-call mobile paid search ad to their paid search campaigns. While paid search is nothing new to the…
No Comments »Are Your Maximizing Your PPC Split Testing Strategies?
Chris Stiner
January 27th, 2010
Tags : ArticlesSplit testing, also known as A/B testing, is commonplace for most pay-per-click (PPC) advertisers. The idea of testing two different ad copies or landing pages is nothing new, but I bet there are many advertisers that could dive a little…
No Comments »Tooling Up For Success With PPC Arbitrage
Mike Evans
December 31st, 2009
Tags : Articles, UncategorizedYou may have already experimented with pay-per-click (PPC) advertising, where you buy ads that show up on Google search results and hope that searchers click them, visit your site, and buy your product or service. There is another facet to…
No Comments »Optimized Local PPC Targeting
Chris Stiner
December 14th, 2009
Tags : Articles, Uncategorized
Local advertisers rely heavily on geo-targeting when it comes to pay-per-click (PPC) advertising. The groundwork of their marketing campaign is built on attaining local customers, but are they getting the most out of their efforts to maintain a strong local…
6 Comments »Optimizing PPC Campaigns For Traffic
Chris Stiner
December 7th, 2009
Tags : ArticlesMany advertisers run a pay-per-click (PPC) campaign with one goal in mind. They want to send as many visitors as possible to their website. It may feel like you are going against the grain if you set up a PPC…
No Comments »Top 10 Pay-Per-Click Blogs For The Holiday Procrastinator
Frances Mary Krug
November 27th, 2009
Tags : Articles, UncategorizedIf you haven’t got your holiday pay-per-click (PPC) campaigns ready to go, it’s way too late for some markets and products, but others may still be able to be effective and profitable. If you need PPC advice, the following is…
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