Split testing, also known as A/B testing, is commonplace for most pay-per-click (PPC) advertisers. The idea of testing two different ad copies or landing pages is nothing new, but I bet there are many advertisers that could dive a little deeper when it comes to split testing and discover a new level of clarity for their PPC campaigns. First, here is a quick definition of split testing as regards PPC. With split testing, two or...
Posts Tagged ‘PPC’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeTooling Up For Success With PPC Arbitrage
You may have already experimented with pay-per-click (PPC) advertising, where you buy ads that show up on Google search results and hope that searchers click them, visit your site, and buy your product or service. There is another facet to PPC which involves affiliate marketing, but it can be a little difficult to explain to a friend or family member what you do for a living. “Well, I buy ads on the side of Google...
Optimized Local PPC Targeting
Local advertisers rely heavily on geo-targeting when it comes to pay-per-click (PPC) advertising. The groundwork of their marketing campaign is built on attaining local customers, but are they getting the most out of their efforts to maintain a strong local presence? To ensure you are reaching the entire local audience you are targeting, you must have at least two PPC campaigns set up — one targeted to the geographic area by IP address and another...
Optimizing PPC Campaigns For Traffic
Many advertisers run a pay-per-click (PPC) campaign with one goal in mind. They want to send as many visitors as possible to their website. It may feel like you are going against the grain if you set up a PPC campaign and you are not concerned with conversions or the quality of your traffic, but at times you may want to defy the common methodology. If you plan to make traffic your number-one goal, there...
Top 10 Pay-Per-Click Blogs For The Holiday Procrastinator
If you haven’t got your holiday pay-per-click (PPC) campaigns ready to go, it’s way too late for some markets and products, but others may still be able to be effective and profitable. If you need PPC advice, the following is a list of the best blogs online (IMHO). Even if your holiday plans are all set, you are very likely to find good information from these sources that will be useful for your campaigns all...
Search Marketing Expo (SMX) East
Title: Search Marketing Expo (SMX) East Location: New York City Visit Conference: Click here Description: “Mark your calendars now for Search Marketing Expo – SMX East in New York City, October 4-6, 2010. Get three days of sessions, keynotes, networking activities, special educational presentations and meals for which SMX events are famous.” Date: October 4, 2010 to October 6, 2010
Search Marketing Expo (SMX) Advanced – Seattle
Title: Search Marketing Expo (SMX) Advanced – Seattle Location: Seattle Visit Conference: Click here Description: “Mark your calendars now for Search Marketing Expo – SMX Advanced in Seattle June 8-9, 2010. Get exceptional content, invaluable connections and essential conveniences for which SMX events are famous. Fast paced, Q&A-packed, frequently controversial and always informative, SMX Advanced is the one show programmed for search marketing experts.” Date: June 8, 2010 to June 9, 2010
Search Marketing Expo (SMX) Advanced
Title: Search Marketing Expo (SMX) Advanced Location: London, England Visit Conference: Click here Description: “SMX Advanced London is programmed by the sharpest minds and most experienced team in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the news makers and educated generations of search marketers.” Date: May 17, 2010 to May 18, 2010
Search Marketing Expo (SMX) – Sydney
Title: Search Marketing Expo (SMX) – Sydney Location: Sydney, Australia Visit Conference: Click here Description: “Search Marketing Conference & Expo – SMX Sydney is Australia’s #1 Search Marketing Event and the “must-attend” interactive and search engine marketing event of the year in Australia, delivering superior value to conference delegates and exhibit hall attendees alike. With more than 40 sessions dedicated to search marketing spread over two days, two World class keynotes and networking events for...
Search Marketing Expo (SMX) – Toronto
Title: Search Marketing Expo (SMX) – Toronto Location: Toronto, Canada Visit Conference: Click here Description: “Today’s search marker is faced with multiple challenges and opportunities, from multiple brands and products, sites and languages; to complex goals and success metrics along with an array of new media, tools and technology. Whether social, mobile or online to achieve ROI success search marketing programs require ongoing testing, measuring and refining. SMX Toronto is programmed for search marketers tackling...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe