Pay-per-click (PPC) search marketing campaigns are arguably the most straightforward, at least when compared to search engine optimization or social media marketing. Nonetheless, there are still many intricacies and important details companies need to understand in order to run a well-optimized and successful PPC campaign. One significant issue marketers face is that paid search campaigns often fall short of their volume targets. In this white paper, Marin Software examines some of the reasons that may...
Posts Tagged ‘PPC’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribePPC Summit – LA
Title: PPC Summit Location: Los Angeles, CA Visit Conference: Click here Description: “Make More Money with Pay Per Click (PPC) - >>>> BIG REGISTRATION SAVINGS: Save 10% with code: SMS10 <<< Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines” Date: September 23 to September 24,… This article is part of our paid content. Click here to login.
Search Engine Strategies (SES) Toronto
Title: Search Engine Strategies (SES) Toronto Location: Toronto, Canada Visit Conference: Click here Description: “The definitive digital event for Canadian marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists, including pay per click (PPC) advertisers and search engine optimization (SEO) consultants. Attend SES Toronto, network with your peers and learn the SEM tips, tactics and strategies that will grow your business online.” Date: June 8 to June 10,… This article is part of...
Write Better Pay-Per-Click Ad Text
If you’re already a pay-per-click advertiser, you will (hopefully) know the importance of writing good ad text. Knowing this and then being able to take an objective view of your current text is a big ask.
Editor’s Picks: March 23-27, 2009
Hopefully, many of you are still digesting the ton of information presented at this year’s SES New York. If you were not able to attend, here are some snippets of search marketing wisdom published this week.
Embracing New Pay-Per-Click Media Formats
If there is one thing that defines pay-per-click advertising’s coming of age, it is the advent of new media formats and the progression of multimedia advertising through a single search engine interface. Now more than ever as we closely scrutinize spend and return and ponder ways to gain a low cost competitive advantage while delivering our products to new audiences, these new advertising formats may hold the key to greater brand penetration. More importantly, they...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe