For most site owners, a decent search engine optimization campaign includes link building, possibly some social media work and an overhaul of page content, titles, meta tags, and similar items. Invariably, an online press release strategy is overlooked, yet a successful and sustained digital PR campaign can go hand in hand with traditional SEO activities. In fact, an online press release can actually help to deliver better rankings and improve brand awareness. As any marketing...
Posts Tagged ‘PR’
Tips For Distributing Your Online PR
Armed with last week’s post on writing the perfect PR, you should now have a structured, formatted, and interesting news release to send out online. But just because the writing is finished, it doesn’t mean that your work is done. Having a PR and having people read it are two very different things. This is where PR distribution comes in. Distributing the PR is just as important as the creative process because it’s this part...
Integrating Marketing and PR for SEO Success
It is unfortunate that so many businesses choose to keep their public relations and search engine marketing departments completely separate, especially since the growing influence and presence of search engines such as Google and Yahoo! translates into consumers turning to them for help locating information on the web. In addition, journalists increasingly rely on these properties and associated technologies to locate information and news on products and services. This white paper from PRWeb suggests that...
Editor’s Picks: March 16-20, 2009
With the social media news and advice all over the blogosphere these days, I’ve decided to focus on search engine optimization for this week’s Editor’s Picks. Despite a huge buzz Twitter and Facebook are generating among marketers, I’m yet to be convinced that social media marketers know what they are doing. Until then, I’ll share what I come across but I’ll be skeptical.
Using A Press Release As Part Of Your Search Engine Optimization Strategy
Writing a good press release is a lot like building a house made of Lego. You amass the favored blocks and then fit them together to construct something meaningful. The same ‘slot it and see’ approach is often used to shoehorn a digital marketing strategy into a search engine optimization campaign. The foundations of any PR built this way are shaky and result in an end product that is flimsy at best, and likely to...
