Armed with last week’s post on writing the perfect PR, you should now have a structured, formatted, and interesting news release to send out online. But just because the writing is finished, it doesn’t mean that your work is done. Having a PR and having people read it are two very different things. This is where PR distribution comes in. Distributing the PR is just as important as the creative process because it’s this part...
Posts Tagged ‘Press Releases’
Write the Perfect Online PR
Writing an online press release (PR) is a quick way to drive traffic to your website, build links and raise awareness. A good online PR will also help you to make more sales by raising awareness and desire amongst the target demographic. Most SEO consultants agree that writing and issuing online PRs at regular intervals is a beneficial addition to your online strategy. Depending on the service agreement you have with your SEO provider, it...
Integrating Marketing and PR for SEO Success
It is unfortunate that so many businesses choose to keep their public relations and search engine marketing departments completely separate, especially since the growing influence and presence of search engines such as Google and Yahoo! translates into consumers turning to them for help locating information on the web. In addition, journalists increasingly rely on these properties and associated technologies to locate information and news on products and services. This white paper from PRWeb suggests that...
Using A Press Release As Part Of Your Search Engine Optimization Strategy
Writing a good press release is a lot like building a house made of Lego. You amass the favored blocks and then fit them together to construct something meaningful. The same ‘slot it and see’ approach is often used to shoehorn a digital marketing strategy into a search engine optimization campaign. The foundations of any PR built this way are shaky and result in an end product that is flimsy at best, and likely to...
