One of the primary components of a keyword’s quality score is its landing page. Second only to clickthrough rate, the landing page is an important factor in determining the quality score. However, landing pages are often overlooked by pay-per-click (PPC)…
6 Comments »Posts Tagged ‘Quality Score’
Editor’s Picks: July 6-10, 2009
Andrey Milyan
July 10th, 2009
Tags : ArticlesInternational search marketing. We did an entire cover series on international search engine markets a while back. This week, the Search Engine People blog went international with not one, but two, posts on international search marketing. Garrett French, also a contributor…
No Comments »The Advanced Guide to Improving Quality Score
Walshkc
May 27th, 2009
Tags : White PapersIn the current paid search market, the price you end up paying per click is no longer the same as your bid. With the introduction of Quality Score by Google (also adopted by Yahoo! and Microsoft), the waters have been…
No Comments »8 Lessons From 2008 To Help In 2009 (Part 1 of 2)
Rebecca Appleton
January 12th, 2009
Tags : Articles, General SEMIf 2008 taught us anything, it was the value of search engine marketing in a recession. While banks went broke and high street stores suffered dramatic falls in foot traffic, online sales flourished. In many ways the last 12 months…
No Comments »Keeping Up With Changes to AdWords Quality Score Guidelines
Rebecca Appleton
November 17th, 2008
Tags : Articles, Pay-Per-ClickAs is their want, Google have made significant changes to their AdWords Quality Score algorithms recently. If you’re about to launch your seasonal advertising campaign, it’s worth brushing up on the new requirements to keep costs as low as possible…
5 Comments »Discussion: Worthy AdWords Alternatives
Andrey Milyan
August 8th, 2008
Tags : DiscussionsAdvertising on Google may singlehandedly build your online business, but it can also be exceedingly expensive, frustrating, and unpredictable. As many advertisers have discovered the hard way, the competition on Google is fierce and the always-present chance of a Quality…
2 Comments »Is Quality Score Recession-Proof?
David Rodnitzky
July 21st, 2008
Tags : Articles, General SEMBack in 2006, when Google announced the “Quality Score” initiative, Google’s advertising revenue growth seemed unstoppable. Penalizing a few rogue advertisers (‘rogue’ being mainly defined as affiliates, made for AdSense sites, or incentivized marketers) might lose Google a few dollars…
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