One of the primary components of a keyword’s quality score is its landing page. Second only to clickthrough rate, the landing page is an important factor in determining the quality score. However, landing pages are often overlooked by pay-per-click (PPC) advertisers. Advertisers tend to build their sites with several goals in mind, some of which may not always be in line with their PPC and quality score goals. As with many aspects of search engine...
Posts Tagged ‘Quality Score’
Editor's Picks: July 6-10, 2009
International search marketing. We did an entire cover series on international search engine markets a while back. This week, the Search Engine People blog went international with not one, but two, posts on international search marketing. Garrett French, also a contributor to our magazine, kicked off the first post on international link building. The second post by Ron Kunitzky is dedicated to international SEO. Both authors note that there are many opportunities outside the borders...
The Advanced Guide to Improving Quality Score
In the current paid search market, the price you end up paying per click is no longer the same as your bid. With the introduction of Quality Score by Google (also adopted by Yahoo! and Microsoft), the waters have been muddied significantly, with additional factors now impacting the final cost per click. Thus, it is crucial to understand those factors and how they can impact your bottom line. This white paper, developed by ClickEquations, delves...
Keeping Up With Changes to AdWords Quality Score Guidelines
As is their want, Google have made significant changes to their AdWords Quality Score algorithms recently. If you’re about to launch your seasonal advertising campaign, it’s worth brushing up on the new requirements to keep costs as low as possible during the festive period. Although a poor Quality Score doesn’t necessarily mean that your seasonal ads won’t show, it does mean that costs are higher than they need to be for each click, limiting your...
Discussion: Worthy AdWords Alternatives
Advertising on Google may singlehandedly build your online business, but it can also be exceedingly expensive, frustrating, and unpredictable. As many advertisers have discovered the hard way, the competition on Google is fierce and the always-present chance of a Quality Score smackdown make putting all your eggs in the Google basket a risky strategy. Fortunately, the impressive success of cost-per-click (CPC) advertising on Google has spawned a slew of CPC alternatives waiting to take some...
Is Quality Score Recession-Proof?
Back in 2006, when Google announced the “Quality Score” initiative, Google’s advertising revenue growth seemed unstoppable. Penalizing a few rogue advertisers (‘rogue’ being mainly defined as affiliates, made for AdSense sites, or incentivized marketers) might lose Google a few dollars in the short term, but those dollars would quickly be replaced by the hordes of new advertisers rushing to give their marketing budgets to the Google juggernaut. Since the initial Quality Score launch, Google has...
