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Posts Tagged ‘Recession’

Is Quality Score Recession-Proof?


David Rodnitzky

July 21st, 2008

Tags : Articles, General SEM

Back in 2006, when Google announced the “Quality Score” initiative, Google’s advertising revenue growth seemed unstoppable. Penalizing a few rogue advertisers (‘rogue’ being mainly defined as affiliates, made for AdSense sites, or incentivized marketers) might lose Google a few dollars…

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Search Marketing and Surviving a Recession from SMX Advanced Seattle


Hallie Janssen

June 4th, 2008

Tags : Articles, Conferences

I think Jeff Rohrs from ExactTarget said it best when he ended the session by saying, “We as marketers should be used to a recession since we face one every fourth quarter.” So US recession or not, this session was…

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