Search engine marketing has proven itself time and again as a reliable and profitable marketing channel. In terms of ROI and the control it offers to business of all sizes, search engine marketing stand in a category of its own. In this report, Business.com offers some of the battle-tested B2B search marketing strategies collected via a survey of 144 search marketing agencies. The scope of this white paper encompasses both paid search advertising and search...
Posts Tagged ‘ROI’
Discussion: Making Paid Search Performance Pricing Work For You
Marketers are looking high and low to get a leg up on the competition in any way they can. And while it may seem like an unlikely candidate to get you there, paid search performance pricing might help you do just that, as it can certainly drive results. Performance pricing is an incentive based compensation model formulated by the marketer and vendor based on the achievement of clearly defined goals. The chief benefit of the...
Search Marketing and Surviving a Recession from SMX Advanced Seattle
I think Jeff Rohrs from ExactTarget said it best when he ended the session by saying, “We as marketers should be used to a recession since we face one every fourth quarter.” So US recession or not, this session was great fodder to use when defending or renegotiating search engine marketing and even general marketing budgets.
