Posts Tagged ‘sales tracking’

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Tracking Sales Triggers With Conversion Attribution

Getting the Full Picture They say the human eye can only see a fraction the total light spectrum – and that’s just those sources identifiable with current technology. We live among these unseen radio and television waves, x-rays, solar rays, and various others, missing a huge portion of the true nature of everything around us. I have to say that I’ve felt the same way as I pour through the data collected my clients’ websites,...

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7 Habits of Highly Effective Search Engine Marketing, Part IV: Best Practices in Bid Management

Bid management is probably the most difficult and least understood aspect of search engine marketing. Indeed, it is so complex that I am confident that I won’t be able to truly do it justice in one short article. So consider this article an introduction to the basics of bid management, not the be-all, end-all document. In a coming print issue of the magazine, I’ll go into more detail about some of the more advanced bid...

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Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.

How effective is your plan? Where will you turn to find out?

Click here to Subscribe