Are you thinking of outsourcing your search engine marketing (SEM)? Many businesses elect to outsource because they know that the use of experts can help increase traffic faster and achieve better search performance. The dilemma lies in knowing which firm to hire as an outside vendor. It’s an extremely important decision, because search is mission-critical and your selection affects the ability of your business to compete in today’s demanding business environment. Search is a vital...
Posts Tagged ‘SEM’
Searching for Jobs in a Down Economy: Search Industry Offers Hope
Depending on the media outlet, the United States is either currently in, or on the brink of, an economic recession. With the US unemployment rate rising from 4.8% in February to 5.1% in March 2008, and the number of unemployed people reaching 7.8 million in February (US Department of Labor), the state of the job market looks bleak indeed. U.S. News & World Report is even featuring a Recession Watch section on its Money &...
Will 2010 Be Search Engine Mayhem?
OK, “mayhem” might be a bit strong. After all, I get a little bit of excitement growing deep inside when I think about what might be coming up for search (and the search engine results page) in 2010. Serious excitement, and I’m no fan of mayhem. I don’t think I’ve seen as many interesting and thought-provoking arguments put forth about the future of search over the last couple of months in any other semi-extended length...
Top Ten Search Marketing Standard Posts From 2009
Over the past year, we’ve posted items on a lot of different topics here at Search Marketing Standard. The following are what, in my estimation, are the top 10 posts of the year featured on our site. 10. Are Too Many Links Damaging Your Search Position? – by Rebecca Appleton (October 13) – One of the constants in search engine optimization strategy is the need to build links. While other factors change and the search...
Search Engine Marketing on a Small Budget (Part 2 – SEO)
Every day millions of retailers and consumers find what they’re looking for online: each other. Meeting your perfect match on a small budget is a challenge, but by no means impossible. Even with chunks cut out of your marketing budget, it’s still possible to make a splash online and increase sales via a targeted SEM campaign. Use your small budget wisely and you can blend PPC and SEO to great effect without stretching your marketing...
Search Marketing Expo (SMX) East
Title: Search Marketing Expo (SMX) East Location: New York City Visit Conference: Click here Description: “Mark your calendars now for Search Marketing Expo – SMX East in New York City, October 4-6, 2010. Get three days of sessions, keynotes, networking activities, special educational presentations and meals for which SMX events are famous.” Date: October 4, 2010 to October 6, 2010
Search Marketing Expo (SMX) Advanced – Seattle
Title: Search Marketing Expo (SMX) Advanced – Seattle Location: Seattle Visit Conference: Click here Description: “Mark your calendars now for Search Marketing Expo – SMX Advanced in Seattle June 8-9, 2010. Get exceptional content, invaluable connections and essential conveniences for which SMX events are famous. Fast paced, Q&A-packed, frequently controversial and always informative, SMX Advanced is the one show programmed for search marketing experts.” Date: June 8, 2010 to June 9, 2010
Search Marketing Expo (SMX) Advanced
Title: Search Marketing Expo (SMX) Advanced Location: London, England Visit Conference: Click here Description: “SMX Advanced London is programmed by the sharpest minds and most experienced team in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the news makers and educated generations of search marketers.” Date: May 17, 2010 to May 18, 2010
Search Marketing Expo (SMX) – Sydney
Title: Search Marketing Expo (SMX) – Sydney Location: Sydney, Australia Visit Conference: Click here Description: “Search Marketing Conference & Expo – SMX Sydney is Australia’s #1 Search Marketing Event and the “must-attend” interactive and search engine marketing event of the year in Australia, delivering superior value to conference delegates and exhibit hall attendees alike. With more than 40 sessions dedicated to search marketing spread over two days, two World class keynotes and networking events for...
PubCon South Spring 2010
Title: PubCon South Spring 2010 Location: Dallas, TX Visit Conference: Click here Description: “Bringing PubCon South to the Dallas – Fort Worth means new marketing opportunities for businesses and attendees in major technology hubs around the Dallas, Houston and Austin, Texas areas, during three exciting days of cutting-edge multi-track sessions and networking events. Expanding on the success of our PubCon South conference in Austin last March, we’ve decided to return to sunny Texas with a...
