Title: Search Marketing Expo (SMX) – Toronto Location: Toronto, Canada Visit Conference: Click here Description: “Today’s search marker is faced with multiple challenges and opportunities, from multiple brands and products, sites and languages; to complex goals and success metrics along with an array of new media, tools and technology. Whether social, mobile or online to achieve ROI success search marketing programs require ongoing testing, measuring and refining. SMX Toronto is programmed for search marketers tackling...
Posts Tagged ‘SEM’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeSearch Engine Marketing On A Small Budget (Part 1 – PPC)
Every day millions of retailers and consumers find what they’re looking for online: each other. Meeting your perfect match on a small budget is a challenge, but by no means impossible. Even with chunks cut out of your marketing budget, it’s still possible to make a splash online and increase sales via a targeted SEM campaign. Use your small budget wisely and you can blend PPC and SEO to great effect without stretching your marketing...
Search Engine Strategies – New York
Title: Search Engine Strategies Location: New York City Visit Conference: Click here Discount Available for Search Marketing Standard Readers: Save 20% with coupon code SMS20 when registering. Description: “Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.” Use discount...
Search Marketing Expo (SMX) West
Title: Search Marketing Expo (SMX) West Location: Santa Clara, CA Visit Conference: Click here Discount for SMStandard Readers: $100 off — use discount code smx100sms (case sensitive) Description: Steve Ballmer of Microsoft as Keynote! SMX West covers all of the search engine marketing topics – search engine optimization (SEO), paid search advertising, analytics, social media marketing, local, mobile, and much more. Whether you are a beginner or SEM expert, you work at (or with) an...
Search Engine Strategies – London
Title: Search Engine Strategies Location: London, England Visit conference: Click here Description: Now in its 11th year, SES London is organised and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). UK and European marketers gather here every year for three days of sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimisation, site optimisation,...
Search Insider Summit
Title: Search Insider Summit Location: Park City, UT Visit Conference: Click here Description: This premier event for brand marketers and agency professionals is to share leading edge information and their experience on search marketing in a comfortable learning environment. Over one hundred marketers and agency decision makers will come together to share information and learn more about search through general sessions, keynotes, research presentations, case studies, etc. The summit will not be all work as...
9 Tips for Organizing Your PPC Campaigns
Although often presented as a clear and straightforward marketing environment, pay-per-click advertising is still a complex process. One of the more obvious difficulties one is faced with when managing a large PPC campaign is the need for clear organizational structure. Poorly organized accounts will almost certainly waste money while generating subpar-quality traffic to your website. This report, produced by Lyris, Inc., outlines nine surefire strategies for organizing PPC campaigns on Google AdWords (although most apply...
Key Performance Indicators (KPIs) for Search Engine Marketing
Online marketing campaigns offer unmatched opportunities for tracking, measurement, and nearly instantaneous tweaking. However, in order to take full advantage of these powerful features, you need to understand what to measure and to track. To put it in marketing jargon, you need to know your key performance indicators, or KPIs. This white paper from Coremetrics will get you started on measuring the appropriate parameters and making the necessary changes to your online marketing campaigns. The...
Unlocking the B2B Web Analytics “Black Box”
The need to understand what triggers a particular sale is at the top of the list for any B2B company, large or small. Most web analytics solutions on the market today can only track the “last click,” meaning the last action that led to a sale. Very few smaller B2B companies track multiple points of influence on their marketing campaigns. In this report, Business.com offers some findings from its recent survey of over 27,000 B2B...
B2B Search Marketing Strategy Guide: Advice From the Pros
Search engine marketing has proven itself time and again as a reliable and profitable marketing channel. In terms of ROI and the control it offers to business of all sizes, search engine marketing stand in a category of its own. In this report, Business.com offers some of the battle-tested B2B search marketing strategies collected via a survey of 144 search marketing agencies. The scope of this white paper encompasses both paid search advertising and search...
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe