Henry Kissinger once said, “The conventional army loses if it does not win. The guerrilla wins if he does not lose.” This scenario fits well into the world of SEO. Large corporations have considerable muscle in terms of their website’s strength and authority, akin to an army. By comparison, marketers with smaller sites using SEO tactics that range from safe to risky could be labeled guerillas. Large corporations have tremendous goals to reach in order...
Posts Tagged ‘SEO’
Is it Time to Reconsider Flash?
Not long ago I visited a website selling yurts and teepees and was immediately drawn to their photo slideshow located in the upper center of the home page. To learn more, I needed to scroll down to the content or locate a link to follow a task. Typically, the mere sight of Flash provokes a “warning, warning Will Robinson” like feeling in me because of past experiences with it. In this case, however, the product...
Danny Sullivan Interview (Fall 2007)
SMS: Danny, thank you for taking the time out of your busy schedule to speak with me. For readers who may not be familiar with your various exploits, can you please tell us briefly about your background and how you got involved in the search engine marketing industry? Danny: Back in 1995, I was doing web development after leaving my job as a newspaper reporter, since I wanted to be involved with online. We had...
Outsourcing SEM – Finding the Perfect Agency
Are you thinking of outsourcing your search engine marketing (SEM)? Many businesses elect to outsource because they know that the use of experts can help increase traffic faster and achieve better search performance. The dilemma lies in knowing which firm to hire as an outside vendor. It’s an extremely important decision, because search is mission-critical and your selection affects the ability of your business to compete in today’s demanding business environment. Search is a vital...
Searching for Jobs in a Down Economy: Search Industry Offers Hope
Depending on the media outlet, the United States is either currently in, or on the brink of, an economic recession. With the US unemployment rate rising from 4.8% in February to 5.1% in March 2008, and the number of unemployed people reaching 7.8 million in February (US Department of Labor), the state of the job market looks bleak indeed. U.S. News & World Report is even featuring a Recession Watch section on its Money &...
Patent Guru: How Bill Slawski Gets SEO Advice Directly From Search Engines (Part 1)
The following is the first half of an interview that Search Marketing Standard staff carried out with Bill Slawski, President of SEO By The Sea. The interview was originally published in the Winter 2008/2009 issue of Search Marketing Standard print magazine. Bill talks about how he searches through patent filings to try to figure out what trends are likely to soon be important for those involved in online marketing. By watching items like patents, one...
The 1-2-3s Of SEO Site Restructure
The challenges of restructuring a site that has been optimized for SEO are major. If you are going to make fundamental changes to the look, flow, and — most importantly — content of your site, here are three important steps you should follow if you want to maintain your positive rankings in the SERP s. Create a one-to-one 301 redirect map of pages from the old site to the new site. Make sure the pages...
5 Ways An Online PR Campaign Can Help Your SEO Campaign
For most site owners, a decent search engine optimization campaign includes link building, possibly some social media work and an overhaul of page content, titles, meta tags, and similar items. Invariably, an online press release strategy is overlooked, yet a successful and sustained digital PR campaign can go hand in hand with traditional SEO activities. In fact, an online press release can actually help to deliver better rankings and improve brand awareness. As any marketing...
Spam Tactics That May Be Stopping Your Site From Reaching Its Ranking Potential
Spam tactics can be intentional and unintentional in search engine marketing. What is certain is that they are an unfortunate and unavoidable reality for all organizations with an online presence. Perpetrators of spam, spamdexing, or black hat techniques will tempt with their sales patter – guaranteed search engine rankings, campaigns measured in weeks not months, and a quick shot of instant search engine visibility. At some point or another, most website owners will have been...
