There’s an old saying that goes ‘first impressions count’. If you’re a website owner, looking to optimize your site for search engines but dependent on your online presence for sales, there are two sets of first impressions to worry about and two audiences you must sell your site to.
Posts Tagged ‘SEO’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeUsing A Press Release As Part Of Your Search Engine Optimization Strategy
Writing a good press release is a lot like building a house made of Lego. You amass the favored blocks and then fit them together to construct something meaningful. The same ‘slot it and see’ approach is often used to shoehorn a digital marketing strategy into a search engine optimization campaign. The foundations of any PR built this way are shaky and result in an end product that is flimsy at best, and likely to...
Discussion: Shift of the Big Three
Over the last two years, doctors, attorneys, and contractors (referred to as the “Big 3” in this article) have stepped up their movement away from some forms of traditional marketing and are now shifting into Internet marketing and lead generation. They are quickly learning the ins and outs of this new medium, including running aggressive SEO and PPC strategies in-house or through SEM agencies, as they bring more dollars online to drive advertising ROI and...
Discussion: In-House + Agency = Twice the SEO Power
Research indicates — and the author’s experience also suggests — that at least for the next few years, having both in-house specialists and a competent SEO firm assisting them may well be the best option for achieving lasting success. In his article, Chris Boggs provides ample evidence to backup this claim, using his company’s clients as examples. Has your company been outsourcing some or all of your search marketing efforts? Have you ever considered a...
Diagnosing Web Site Architecture Issues from SMX Advanced
This session focused on common issues that prevent web pages from appearing correctly or at all in the search results. Chris Smith from Netconcepts said that 90% of SEO issues involve basic issues, so start with the simple stuff first and go from there. I walked away with a list of diagnostic steps, tools, and additional resources, which I’ll share below.
Search Marketing and Surviving a Recession from SMX Advanced Seattle
I think Jeff Rohrs from ExactTarget said it best when he ended the session by saying, “We as marketers should be used to a recession since we face one every fourth quarter.” So US recession or not, this session was great fodder to use when defending or renegotiating search engine marketing and even general marketing budgets.
iClimber
iClimber provides Search Engine Marketing services that go above and beyond most companies. They specialize in natural search engine optimization, link building, content writing and pay-per-click advertising.
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe