Link architecture is one of those SEO techniques that falls under a number of different umbrellas. It has elements of technical optimization, thanks to its navigation functionality and ability to direct traffic flow through the site. It’s also part of content creation, since any good, optimized piece of content on a site undergoing search engine optimization work will naturally link through to other pages within the site. Or you could say that it sits under...
Posts Tagged ‘SEO’
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to SubscribeConsidering Image Search Optimization
When we talk about SEO and optimizing a site, we’re normally talking about text-based optimization and the use of content in the form of the written word to increase positions and visibility in search engine results pages. However, if you’re a website owner or publisher with a particularly visual product (such as an art gallery, an architecture firm, or a clothes designer), this approach can leave you with the feeling that you’re selling yourself a...
Are You Wise To Universal Search?
Two years ago, Google began its move away from siloed search to a universal search model. This new approach to information organization blended several types of content, pulling together news, images, video, blogs, books, and more to populate search results. The challenge for Google has been displaying all of these results on the page in a useful format, deciding upon relevance and where vertical search results should be positioned. If an obscure book or blog...
7 Tips For Successful Video Optimization
If you haven’t yet thought about multimedia optimization, you’re really missing a useful technique. Video and image optimization are great ways of exposing your brand and promoting your site to an audience that may otherwise never have found your product or services online. The growth of video online is explosive, thanks in part to the YouTube phenomenon. In March of this year, comScore estimated that US internet users viewed 14.5 billion videos online, an increase...
B2B Search Marketing Strategy Guide: Advice From the Pros
Search engine marketing has proven itself time and again as a reliable and profitable marketing channel. In terms of ROI and the control it offers to business of all sizes, search engine marketing stand in a category of its own. In this report, Business.com offers some of the battle-tested B2B search marketing strategies collected via a survey of 144 search marketing agencies. The scope of this white paper encompasses both paid search advertising and search...
Integrating Marketing and PR for SEO Success
It is unfortunate that so many businesses choose to keep their public relations and search engine marketing departments completely separate, especially since the growing influence and presence of search engines such as Google and Yahoo! translates into consumers turning to them for help locating information on the web. In addition, journalists increasingly rely on these properties and associated technologies to locate information and news on products and services. This white paper from PRWeb suggests that...
The Advanced Guide to Improving Quality Score
In the current paid search market, the price you end up paying per click is no longer the same as your bid. With the introduction of Quality Score by Google (also adopted by Yahoo! and Microsoft), the waters have been muddied significantly, with additional factors now impacting the final cost per click. Thus, it is crucial to understand those factors and how they can impact your bottom line. This white paper, developed by ClickEquations, delves...
SMX Mexico
Title: SMX Mexico Location: Mexico City Visit Conference: Click here Description: “Search Marketing Expo aterriza en Ciudad de México para celebrar el primer SMX México en noviembre de 2009. Los buscadores son para millones de usuarios en todo el mundo la puerta de acceso a internet más importante y el marketing en buscadores la herramienta más rentable y precisa para miles de empresas que quieren convertirlos en potenciales clientes.” Date: November 11,… Every subscription includes...
PubCon Las Vegas
Title: PubCon Location: Las Vegas, NV Visit Conference: Click here Description: PubCon’s fall event will be held in Las Vegas, NV this year. Date: November 10 to November 13,… Every subscription includes exclusive access to premium online content. A virtual encyclopedia of Search Marketing advice, techniques, and expert interviews included in your subscription – FREE!START YOUR SUBSCRIPTION TODAY Already a premium subscriber? Log in or subscribe to view this article.
Few businesses succeed without a promising Internet presence
and a strong social media marketing plan.
and a strong social media marketing plan.
How effective is your plan? Where will you turn to find out?
Click here to Subscribe