If yours is a small-to-medium business (SMB) and you are hoping that this holiday season can bring some bottom-line help, I hope you have started your online efforts already. While most folks who are inside the search marketing business know that SEO (search engine optimization) takes time to work, many SMBs are still startled by the reality. Depending on how competitive your industry is online (remember that online and offline competition are often quite different),...
TAGS: small business internet marketing, small business marketing, small business online marketing
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Social media gets a lot of attention these days. And it should — because it is a potentially important aspect of many businesses. Notice I didn’t say every business. As with many things in the business world, if you are talking about how a practice or discipline relates to the SMB, you have to treat it differently. This is not because the typical SMB doesn’t have the ability. In fact, in many cases the opposite...
TAGS: small business marketing, small business online marketing, SMO, Social Media Marketing, social media optimization
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I have recently been hearing a lot of grousing about the Internet and the services tied to it. It’s not the, “Well, my Internet connection was down so I’m ticked off” kind of talk, either. In a way, I wish it were. No, it’s worse than that. It’s a continuing mantra that comes from the SMB (small and medium business) space about how they know they need to be more active in their Internet marketing...
TAGS: Online Marketing, small business internet marketing, small business marketing, small business online marketing
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The buzz in Internet marketing these days is getting much louder around online reputation monitoring and management (ORM). As with most Internet marketing concerns, the small and medium business (SMB) remains among the great unwashed with the latest and greatest. In fact, some statistics show that 40% of small businesses still don’t even have a website! So the question is, if you don’t have a website (or yours is not really marketed) do you still...
TAGS: online reputation management, Reputation Management, small business online marketing, small business online reputation management, social media reputation management
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