Two studies released this week combine to really bring to light a couple of aspects of the search market in 2010. One, Google is still on top. comScore’s February 2010 U.S. Search Engine Rankings report shows that, once again, Google holds top spot for the share of searches, with 65.5%. Yahoo! Sites is a relatively distant second at 16.8%, and Microsoft Sites third at 11.5%. The percentage change over January was minimal, with Google gaining...
Posts Tagged ‘SMB’
When Should A Small Business Outsource Their Online Digital Marketing?
Having a background working with a traditional online directory company, I have had the opportunity to interview countless small business advertisers regarding their digital marketing needs. The one question that I ask advertisers to determine their product needs is, “How do you know if your current advertising is working?” More often than not I get blank stares, sheepish looks, or general puzzlement. My intent here is not publicly humiliate small business advertisers, but to address...
Search Engine Marketing on a Small Budget (Part 2 – SEO)
Every day millions of retailers and consumers find what they’re looking for online: each other. Meeting your perfect match on a small budget is a challenge, but by no means impossible. Even with chunks cut out of your marketing budget, it’s still possible to make a splash online and increase sales via a targeted SEM campaign. Use your small budget wisely and you can blend PPC and SEO to great effect without stretching your marketing...
Search Engine Marketing On A Small Budget (Part 1 – PPC)
Every day millions of retailers and consumers find what they’re looking for online: each other. Meeting your perfect match on a small budget is a challenge, but by no means impossible. Even with chunks cut out of your marketing budget, it’s still possible to make a splash online and increase sales via a targeted SEM campaign. Use your small budget wisely and you can blend PPC and SEO to great effect without stretching your marketing...
