To develop any business strategy — be it marketing, sales, or operational — you must ask yourself what you are doing, what kind of environment you are operating in, and what your goals are. Only by drilling down to the very essence of your organization can you develop a plan for moving forward. Developing a social media strategy follows the same pattern — it’s essential you know what you are doing, how you are doing...
Posts Tagged ‘Social Media Marketing’
5 Reasons To Bring SMM Into The House
It has become a common practice among larger brands to outsource their social media marketing efforts to an outside agency. Although there are benefits to doing so, the trend itself is unsustainable, and as the great US economist Herbert Stein once remarked, “unsustainable trends tend to come to an end.” Here are a few reasons why you should consider bring your social media marketing (SMM) in-house: 1. No One Knows Your Product Like You Marketing...
TAGS: In-House, Outsource, Social Media Marketing
Editor’s Picks: July 27-31, 2009
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- by Andrey Milyan in General SEM
Social media audits. Since the social media landscape is changing so often, how frequently should you reassess your strategy? If you were targeting college students on Facebook a year ago, is that demographic still there or has it moved on somewhere else? Reviewing your goals and priorities is an important part of any branding campaign and it is just as applicable to social media. Jeremiah Owyang has an interesting post on the types and frequency...
TAGS: Content Development, Editor's Picks, Outsourcing, Pay-Per-Click Management, Social Media Marketing
Editor’s Picks: July 20-24, 2009
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- by Andrey Milyan in General SEM
Marketing on Twitter. There has been a lot of talk about Twitter and how to promote your business there. There are also a ton of books already on the market, but I still enjoy a good post on the topic, especially if it has been written by Lee Odden and his Twitter followers. This one lists 50 ways to fail on Twitter. Measuring the impact of SEO. If you thought measuring SEO was easy, think...
TAGS: content strategy, Link Building, linking, Social Media Marketing, Twitter, Web Analytics
Social Media Is Not For All SMBs
Social media gets a lot of attention these days. And it should — because it is a potentially important aspect of many businesses. Notice I didn’t say every business. As with many things in the business world, if you are talking about how a practice or discipline relates to the SMB, you have to treat it differently. This is not because the typical SMB doesn’t have the ability. In fact, in many cases the opposite...
TAGS: small business marketing, small business online marketing, SMO, Social Media Marketing, social media optimization
Editor’s Picks: January 19-23, 2009
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- by Andrey Milyan in General SEM
Here is this week’s installment of the editor’s picks. SEO value of Twitter. As with many other things, Aaron Wall stands opposed to the majority opinion. He makes some interesting points in his post on how Twitter can have a negative impact on your online marketing campaigns. As a SEO guy, he notes that there is little link value in your tweets. Of course, the value of Twitter is not limited to gaining links and...
TAGS: affiliate, Editor's Picks, International SEO, Reputation Management, SEO, Social Media, Social Media Marketing, Twitter
Editor’s Picks: January 12-16, 2009
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- by Andrey Milyan in General SEM
Hope you all had a productive week. Here are some resources from this week you might have missed. Challenges of social media marketing. Not every piece of content or a widget designed to grab attention and links on the social media sites will succeed. However, if your campaigns fail again and again, it might be time to reconsider your approach. Todd Malicoat has a post out (sadly, a rare occasion these days) on some of...
TAGS: AdWords, Book Reviews, Content, copywriting, Editor's Picks, Link Building, SEO, Social Media, Social Media Marketing
Editor’s Picks: January 5-9, 2009
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- by Andrey Milyan in General SEM
As the editor of a search engine marketing magazine, I have to do a lot of reading. The industry might not be moving at the speed of light, as many claim, but it is evolving rather quickly and as a quarterly print publication, staying on top of the latest developments is crucial. I come across some great content almost on the daily basis and since there is only so many topics we can publish in...
TAGS: AdWords, Content Management, Editor's Picks, Link Building, Pay-Per-Click, PPC, SEO, Social Media Marketing, Twitter, User Generated Content
Brick Marketing
Brick Marketing is a full service search engine marketing company that helps companies of all sizes and types increase sales through search engine optimization, pay per click advertising, social media marketing & more! In addition to offering services, Brick Marketing also offers custom, on-site search engine marketing training for in house teams. For more information please call Brick Marketing at 877-295-0620.
TAGS: paid search, pay-per-click marketing, search engine optimization, seo training, Social Media Marketing
We're Finally Fully Caffeinated By Google
Yesterday’s announcement by Google that the Caffeine update is finally complete...
Social Networking
I Like The Facebook Button, But Will SEO?
Just recently Facebook implemented a web-wide “like” button that has raised...
Blog
Very Little Useful Content Ahead
I’m sure you’ve all seen how Google has turned itself into Topeka, Kansas today...
SEO
Are You Sitting On An SEO Gold Mine?
Want to improve your bottom line without spending any extra money on SEO? In...
